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Issue Title
 
Vol 11, No 2 (2026): August 2026 Psychographic Segmentation of Generation Z Coffee Shop Customers: An Activities, Interests, and Opinions (AIO) Approach Abstract  PDF
Ferina Hendra, Yati Rohayati, Budi Sulistyo
 
Vol 11, No 1 (2026): April 2026 From Personal and Environmental Values to Green Beauty Loyalty: The Role of Satisfaction and Green Reward Abstract  PDF
I Made Surya Prayoga, Made Pradnyan Permana Usadi, I Komang Suryadnya Diputra
 
Vol 8, No 3 (2023): December 2023 Strategies to Encourage the Acceleration of Circular Economic Practices Among Youth Play as Agent of Change Abstract  PDF
Maya Maria, Anisa Zahwa Akbara, Hubertina Karolina Ngarbingan, Ginta Ginting
 
Vol 11, No 2 (2026): August 2026 An Exploration of Indonesian Generation Z's Values Toward Cruelty-Free Cosmetics Abstract  PDF
Nathasya Joselin, Dahlia Darmayanti
 
Vol 9, No 3 (2024): December 2024 Ergo-Iconic Value and Local Products as Media of Generation Z Consumption Identity Abstract  PDF
Andriyansah Andriyansah
 
Vol 11, No 1 (2026): April 2026 The Influence of Digital Advertising Interactivity on Generation Z's Purchasing Intensity in the Fashion and Beauty Industry Abstract  PDF
Erick Lauren Ray, Franky Okto Bernando, Bayu Giri Prakosa
 
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