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Issue |
Title |
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Vol 5, No 2 (2020): August 2020 |
The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Straw |
Abstract
PDF
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Lily Suhaily, Syarief Darmoyo, Sinta Boentoro, Eleonaora Anasthashia |
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Vol 9, No 3 (2024): December 2024 |
How Brand Vibes, Stellar Service, and Prime Location Fuel WOM (Word of Mouth) and Drive Bookings in the Hotel Industry |
Abstract
PDF
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Di-An Guevarra San Diego, Zazli Lily Wisker |
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Vol 9, No 2 (2024): August 2024 |
The Influence of Social Media Influencer Endorsement on Purchase Intention With The Mediating Roles of Parasocial Interaction and Possession Envy |
Abstract
PDF
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Nessa Mathea, Dwinita Laksmidewi |
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Vol 4, No 1 (2019): April 2019 |
The Antecedents of Consumption Value and Its Impact on Customer Behavior; a Study of Batik Cloth on Non-Javanese Indonesian Millennials |
Abstract
PDF
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Ferdi Antonio, Putri Astika |
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