Case Study on TGV Cinemas SDN BHD

Nur Dini Izzati Bt Sapian, Daisy Mui Hung Kee, Nurul Nadia Bt Abu Hassan, Nur Farah Izzah Bt Ahmad Faizh, Nadia Izzati Bt Miswan

Abstract


The project is about a case study on TGV Cinemas Sdn Bhd. TGV Cinemas is one of Malaysia’s premier film exhibition companies and established its name as a pioneer of cinema industry. We focus on the issues faced by this company which are inefficiency of customer services such as call centre and online movie ticket purchase, employees’ services, unreasonable food and beverages prices and maintenance of hall. The methodology that we employed to conduct this project is by interviewing the employees, distributing questionnaire among random people and online research. This study will discuss the solutions that can be implemented by the company to solve these problems which are improving their website system, expand employees’ skills, adjust their prices for foods and beverages and perform regular inspection.

Keywords: TGV, Cinema Industry, Customer Services, Employees’ Services, Unreasonable Food and Beverages Prices, Maintenance of Hall

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References


TGV Cinemas Sdn Bhd. About Us. https://www.tgv.com.my/about-tgv/about-us.html

William G. “Bill†Borges, Koon Vui Yee, Daisy Mui Hung Kee, Ong Lin Dar, Ng Lee Peng, Agnes Tan Siok Inn, Toh Pei Sung, Amer Hamzah Jantan, Soo Hooi Sin, Mohammed Abdullah Mamun, Law Kian Aun, Tee Keng Kok, Hossien Nezakati, Seth J. Borges, Shishi Kumar Piaralal (2018) Organizational Behaviour.




DOI: https://doi.org/10.32535/ijthap.v2i2.528

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Copyright (c) 2019 Nur Dini Izzati Bt Sapian, Daisy Mui Hung Kee, Nurul Nadia Bt Abu Hassan, Nur Farah Izzah Bt Ahmad Faizh, Nadia Izzati Bt Miswan

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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)

ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)

DOI Prefix: 10.32535 by CrossRef

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Creative Commons License
International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .

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