Electronic Word of Mouth as A Motivation Tool in Searching, Using Information and Travel Decision: An Empirical Study in Shiraz
Abstract
That means the eWOM has noticeable effects on customers’ attitudes and experience. Also, the disapproval of other hypotheses showed that the eWOM effect on the customers’ satisfaction and purchase intentions is low and should be evaluated in the contribution of other factors.
Full Text:
PDFReferences
Akehurst, G. (2009). User generated content: The use of blogs for tourism organizations and tourism consumers. Service Business, 3(1), 51–61. doi:10.1007/s11628- 008-0054-2
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4, 291–295.
Bell, J. (2010). Doing your research project: A guide for first-time researchers in education, health and social sciences (5th ed.). Berkshire: McGraw Hill.
Black, H. G., & Kelley, S. W. (2009). A storytelling perspective on online customer reviews reporting service failure and recovery. Journal of Travel & Tourism Marketing, 26(2), 169–179. doi:10.1080/ 10548400902864768
Breazeale, M. (2009). FORUM – Word of mouse – An assessment of electronic word-of-mouth research. International Journal of Market Research, 51(3), 297–318. doi:10.2501/S1470785309200566.
Brin, S., & Page, L. (1998). The anatomy of a large-scale hyper textual web search engine. Computer Networks and ISDN Systems, 30(1-7),101–117.
Buhalis, D. (2003). eTourism: Information technology for strategic tourism management. Essex: Pearson Education Limited.
Burgess, S., Sellitto, C., Cox, C., & Buultjens, J. (2011). Trust perceptions of online travel information by different content creators: some social and legal implications. Information System Front, 13, 221e235.
Carl, W. J. (2006). What’s all the buzz about? Everyday communication and the relational basis of word-of-mouth and buzz marketing practices. Management Communication Quarterly, 19(4), 601–634.
Chatterjee, P. (2001), “Online reviews: do consumers use them?â€, Advances in Consumer Research, (Vol. 28 No. 1, pp. 129-33)
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in the online customer communities. Internet Research, 18(3), 229–247. doi:10.1108/ 10662240810883290
Cheung, C. M. K., Lee, M. K. O., & Thadani, D. R. (2009). The impact of positive electronic word-of-mouth on consumer online purchasing decision. In Proceedings of the 2nd world summit on the knowledge society: Visioning and engineering the knowledge society. A web science perspective. Chania, Crete, Greece.
Chevalier, J.A. and Mayzlin, D. (2006), “The effect of word of mouth on sales: online book reviewsâ€, Journal of Marketing Research, (Vol. 43 No. 3, pp. 345-54).
Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47e75.
Dye, R. (2000). The buzz on buzz. Harvard Business Review, 88(November/December), 139–146.
Doh, S.-J., & Hwang, J.-S. (2009). How consumers evaluate eWOM (electronic word-of-mouth) messages. Cyber Psychology & Behaviour, 12(2), 193–197. doi:10.1089/cpb.2008.0109.
eMarketer. (2006). Online Travel Worldwide. Accessed February 15, 2006, /http://www.emarketer.com/Report.aspx?travel_dec05&tab=TocS.
Godes, D. and Mayzlin, D. (2004), “Using online conversations to study word-of-mouth communicationâ€, Marketing Science, (Vol. 23 No. 4, pp. 545-60).
Goldsmith, R. E. (2006). Electronic word-of-mouth. In K.-P. Mehdi (Ed.), Encyclopedia of e-commerce, e-government and mobile commerce (pp. 408–412). Hershey, PA: Idea Group Publishing.
Grewal, R., Cline, T.W. and Davies, A. (2003), “Early-entrant advantages, word of mouth communication, brand similarity, and the consumer’s decision-making processâ€, Journal of Consumer Psychology, (Vol. 13 No. 3, pp. 187-97).
Hennig-Thurau, T., Gwinner, K. P.,Walsh, G., & Gremler, D. D. (2004). Electronic word-of- mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38e52.
Herr, P.M., Kardes, F.R. and Kim, J. (1991), “Effects of word-of-mouth and product-attribute information on persuasion: an accessibility-diagnosticity perspectiveâ€, Journal of Consumer Research, (Vol. 17 No. 4, pp. 454-62).
Huang, C.Y., Shen, Y.Z., Lin, H.X., Chang, S.S., (2007). Bloggers’ motivations and behaviors: a model. J. Advert. Res. 47 (4), 472–484.
Jalilvand, M.R., Samiei,N., (2012), “The impact of electronic word of mouth on a tourism destination choiceâ€, Testing the theory of planned behavior (TPB)", Internet Research, Vol. (22 Issue: 5, pp.591-612). doi.org/10.1108/10662241211271563.
Kiecker, P., & Cowles, D. (2002). Interpersonal communication and personal influence on the Internet: a framework for examining online word-of-mouth. Journal of Euromarketing, 11(2), 310e325.
Klaus, P. (2013). The case of Amazon.com: Towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT). Journal of Services Marketing, 27, 443– 457. doi:10.1108/JSM-02-2012-0030
Klaus, P., & Maklan, S. (2011). Bridging the gap for destination extreme sports: A model of sports tourism customer experience. Journal of Marketing Management, 27(13–14), 1341–1365. doi:10.1080/0267257X.2011.624534.
Koc, E. (2004). The role of family members in the family holiday purchase decision-making process.
Laczniak, R.N., DeCarlo, T.E. and Ramaawani, S.N. (2001), “Consumers’ responses to negative word-of-mouth communication: an attribution theory perspectiveâ€, Journal of Consumer Psychology, (Vol. 11 No. 1, pp. 57-73).
Lee, M., Rodgers, S., & Kim, M. (2009). Effects of valence and extremity of eWOM on attitude toward the brand and website. Journal of Current Issues & Research in Advertising, 31(2), 1–11. doi:10.1080/ 10641734.2009.10505262
Leung, D., Law, R., Van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30 (1–2), 3–22. doi:10.1080/10548408.2013.750919
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458e468.
Mayzlin, D. (2006), “Promotional chat on the internetâ€, Journal of Marketing Science, (Vol. 25 No. 2, pp. 155-63).
Mikkelsen, M., Van Durme, J. and Carrie, D.G. (2003), “Viewers talking about television advertising: a supplementary measure of advertising effectivenessâ€, paper presented at the 32nd EMAC, Glasgow, May 20-23.
Morgan, N. J., Pritchard, A., & Piggott, R. (2003). Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3), 285–299.
Muhammad Hafiz Bin Mohd Nazri, Daisy Mui Hung Kee, Muhammad Azamuddin Bin Abd Wahab, Aiman Bin Subli, Mohamad Afreza bin Mohd Azmi, Suvin Varghese, Tanya Sinha. (2020). Customer Satisfaction with the Goods and Services Offered By MYDIN, International Journal of Tourism and Hospitality in Asia Pacific, (Vol. 3 No.1, 31-45).
Murray, K.B. (1991), “A test of services marketing theory: consumer information acquisition activitiesâ€, Journal of Marketing, (Vol. 55 No. 1, pp. 10-25).
Murphy, P., Pritchard, M. P., & Smith, B. (2000). The destination product and its impact on traveller perceptions. Journal of Tourism Management, 21(1), 43–52. doi:10.1016/S0261-5177(99)00080-1
Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism Management, 32(2), 215–224. doi:10.1016/j.tourman.2009.12.005
Park, D. H., & Kim, S. (2008). The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Journal of Electronic Commerce Research and Applications, 7(4), 399e410. doi:10.1016/j.elerap.2007.12.001
Park, D. H., & Lee, J. (2008). EWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications, 7(4), 386e398.
Park, Y.A. and Gretzel, U. (2007), “Success factors for destination marketing web sites: a qualitative meta-analysisâ€, Journal of Travel Research, Vol. 46 No. 1, pp. 46-63.
Ramkissoon, H., & Nunkoo, R. (2008). Information search behavior of European tourists visiting Mauritius. Tourism Original Scientific Paper, 56(1), 7–21.
Sen, S. and Lerman, D. (2007), “Why are you telling me this? An examination into negative consumer reviews on the webâ€, Journal of Interactive Marketing, (Vol. 21 No. 4, pp. 76-94). doi.org/10.1002/dir.20090.
Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 80, 159–169. doi: 10.1016/j.jretai.2004.04.001
Sheth, J.N. (1971), “Word-of-mouth in low-risk innovationsâ€, (Journal of Advertising Research, Vol. 11 No. 3, pp. 15-8).
Stern, B. (1994). A revised communication model for advertising: Multiple dimensions of the source, the message, and the recipient. Journal of Advertising, 23(2), 5–15. doi:10.1080/00913367.1994.10673438
Sun, T., Youn, S., Wu, G., & Kuntaraporn, M. (2006). Online word-of-mouth (or mouse): an exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11(4), 1104e1127.
Swarbrooke, J., & Horner, S. (2007). Consumer behavior in tourism (2nd ed.). Oxford: Butterworth-Heinemann.
Tham, A., Croy, G., & Mair, J. (2013). Social media in destination choice: Distinctive electronic word-ofmouth dimensions. Journal of Travel & Tourism Marketing, 30(1–2), 144–155. doi:10.1080/10548408.2013.751272.
The World Travel and Tourism Council. (2014). Travel & Tourism Economic Impact 2014 World, June 24, 2014. Retrieved from http://www.wttc.org/site_media/uploads/downloads/world2014.pdf
Webster, C. (1991), “Influences upon consumer expectations of servicesâ€, The Journal of Services Marketing, (Vol. 5 No. 1, pp. 5-17).
Weinberger, M.G. and Dillon, W.R. (1980), “The effect of unfavorable product rating informationâ€, Advances in Consumer Research, (Vol. 7 No. 1, pp. 528-32).
Wen, I. (2012). An empirical study of an online travel purchase intention model. Journal of Travel & Tourism Marketing, 29(1), 18–39. doi:10.1080/10548408.2012.638558
Westbrook, R. A. (1987). Product/consumption-based affective responses and post purchase processes. Journal of Marketing Research, 24(3), 258–270.
Xia, L. and Bechwati, N.N. (2008), “Word of mouth: the role of cognitive personalization in online consumer reviewsâ€, Journal of Interactive Advertising, (Vol. 9 No. 1, pp. 108-28)
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31, 179e188.
Yoo, K. H., Lee, Y., Gretzel, U., & Fesenmaier, D. R. (2009). Trust in travel-related consumer generated media. InW. Hopken,U. Gretzel,& R. Law(Eds.), Information and communication technologies in tourism 2009 (pp. 49e60). New York: Springer.
Zhu, M. and Lai, S. (2009), “A study about the WOM influence on tourism destination choiceâ€, paper presented at the International Conference on Electronic Commerce and Business Intelligence (ECBI), Beijing, 6-7 June, available http://ieeexplore.ieee.org/stamp/ stamp.jsp?arnumber¼05189500 (accessed October 5, 2011).
DOI: https://doi.org/10.32535/ijthap.v3i2.818
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Roya Sadat Alavi Pour, Hadi Rafiei Darani, Ali Rahnama
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)
ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)
DOI Prefix: 10.32535 by CrossRef
Published by AIBPM Publisher
JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia
Email: journal.ijthap@gmail.com
Phone: +62 341 366222
Website: https://ejournal.aibpmjournals.com/index.php/IJTHAP
Governed by
Association of International Business and Professional Management
Email: admin@aibpm.org
Website: https://www.aibpm.org/
Indexed by
Licensing Information
International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .
Follow Us:
