Analysis of The Impact of The Existence of Virtual Events on E-Commerce in Increasing People's Consumptive Value

Roswita Hafni, Fanni Khoiriyyah

Abstract


The development of virtual events is the impact of disruptive innovations that force new technology to always develop following the needs of society, technology has a very important role in supporting the success of today's events, so the ability to master technology is a challenge for both participants and organizers. This study aims to analyze perceptions and what factors influence decisions in using virtual events that can increase people's consumptive value, sampling techniques using the Non-probability sampling method with a sample of 100 respondents. The data used was sourced from the results of questionnaire distribution and sourced from the Central Bureau of Statistics and ICCA. This study used factor analysis method. The results showed that individual, social, psychological, and product attributes had an effect and were significant on the use of virtual events that could increase people's consumptive value

Keywords


Virtual Events; E-Commerce; Consumptive Value

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