How Starbucks Maintain Its Competitive Edge? – The Secret of Its Success
Abstract
Full Text:
PDFReferences
Armstrong, G., Kotler, P., & Opresnik, M. O. (2020). Marketing: An introduction (15th ed.). Upper Saddle River, NJ: Pearson.
Azriuddin, M., Kee, D. M. H., Hafizzudin, M., Fitri, M., Zakwan, M. A., AlSanousi, D., Kelpia, A., & Kurniawan, O. (2020). Becoming an international brand: A case study of Starbucks. Journal of The Community Development in Asia, 3(1), 33-43.
Chuang, H. (2019). Starbucks in the World. Journal of Business and Public Administration, 10(3), 99-110.
Chukwuba, K. U. (2020). Management in human and societal development: Images of Organization Analysis. International Journal of Applied Research, 6(1), 1-13.
Conga. (2020). 3 customer service lessons that we should all learn from Starbucks. Retrieved from https://apttus.com/blog/starbucks-customer-success/
Goh, S. Y., Kee, D. M. H., Ooi, Q. R., Boo, J. J., Chen, P. Y., Alosaimi, A., & Ghansal, M. (2020). Organizational culture at Starbucks. Journal of The Community Development in Asia, 3(2), 28-34.
Hongli, J. (2019). The empirical analysis of the effect of competitive strategy on business performance-Taking real estate industry as an example. Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019).
Jun, Y., Ma, Y., & Lee, H. (2019). Empirical study of space localization approach on brand attitude: The case of Starbucks in South Korea. Archives of Design Research, 32(4), 27-37.
Kee, D. M. H., Saravanan, T. S., Sridaran, S., Syahrin, S., Rajandran, T., Tian, J., Zhang, H. (2020). Creating a better competitive edge through environmental sustainability: A case study of Panasonic. International Journal of Applied Business and International Management, 5(3), 74-85.
Levine, D. M., Szabat, K. A., & Stephan, D. F. (2020). Business Statistics A First Course (8th ed.). Upper Saddle River, NJ: Pearson.
O'Brien, M. (2018). For Macy's and Starbucks, growth means personalizing on mobile. Retrieved from https://www.sailthru.com/marketing-blog/macys-starbucks-growth-personalization/
Oliveira, S. I. S. D. (2020). Growth is not over for Starbucks, it is empowered by digital and geographic expansion (Doctoral dissertation).
Roll, M. (2020). The Secret to Starbucks' Brand Success. Retrieved from https://martinroll.com/resource/articles/
Sarno, A. (2019). Competitive edge: Edge over the competition. Retrieved from https://everything-pr.com/competitive-edge/
Sembiring, C. F., Azis, I. A., & Pradika, F. R. (2020). Analysis of brand awareness, customer satisfaction and perceived quality on the brand loyalty in the bottled water consumer (AMDK) Sinarmas Pristine Brand. International Journal of Innovative Science and Research Technology, 5(6), 1009-1015.
Senduk, A. T., & Saerang, R. T. (2020). A qualitative study of consumer perception on emotional branding of starbucks Manado Town Square. Jurnal Emba, 8(1), 2055-2064.
Sulaiman, A., Ruwaida, R., & Rufial, R. (2020). The model of competitive advantage for Java batik MSES. Dinasti International Journal of Education Management and Social Science, 2(1), 1-20.
Sundaram, R., Sharma, D., & Shakya, D. (2020). Power of digital marketing in building brands: A review of social media advertisement. International Journal of Management, 11(4), 244-254.
Yang, R. (2019). Starbucks knows how to keep its customers coming back. Retrieved from https://www.fool.com/investing/2019/12/04/starbucks-knows-how-keep-customers- coming-back.aspx
DOI: https://doi.org/10.32535/jcda.v4i2.1078
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Daisy Mui Hung Kee, Nor Hidayah, Hayatun Syamilah, Nik Nooratikah Nasuhah, Noor Husnina Syasya, Wan Norathirah

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Journal of The Community Development in Asia (JCDA)
ISSN 2685-8819 (Print) | ISSN 2654-7279 (Online)
DOI Prefix: 10.32535 by CrossRef
Published by AIBPM Publisher
JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia
Email: journal.jcda@gmail.com
Phone: +62 341 366222
Website: https://aibpmpublisher.com/
Governed by
Association of International Business and Professional Management
Email: admin@aibpm.org
Website: https://www.aibpm.org/
Licensing Information
Journal of The Community Development in Asia (JCDA) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .