Development of MSME Economic Empowerment Materials in the New Normal in Matuari District, Bitung

Winda Lombogia; Lihart Lumapow; Cecilia Kewo; Edwin Wantah; Jerry Wuisang

doi:10.32535/jcda.v5i1.1380

Development of MSME Economic Empowerment Materials in the New Normal in Matuari District, Bitung

Winda Lombogia, Lihart Lumapow, Cecilia Kewo, Edwin Wantah, Jerry Wuisang

Abstract

The purpose of this study is toÂ identify the problems faced byÂ Micro, Small and Medium EnterprisesÂ (MSMEs)Â in the new normal and arrange materials for their economic empowerment inÂ the MatuariÂ District, Bitung City. After conducting a content development, the MSME economic empowerment material product was successfully compiled with the Four D development process, with the stages of problem identification and analysis of development needs, prototype design and material, product testing, and product revision.Â The material developed is the economic empowerment of MSMEs with an outline of characteristics and principles of entrepreneurship, entrepreneurial creativity and innovation,Â how to get business capital,Â family financial management, and online marketing.Â The trial of this MSME economic empowerment material is highly effective.

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DOI: https://doi.org/10.32535/jcda.v5i1.1380