Study of Cikadu Edutourism Value Chain as A Buffer Zone of Tanjung Lesung
Abstract
This paper profoundly examines the tourism value chain for a strategic advantage. A descriptive method was conducted by surveys and in-depth interviews with stakeholders in Cikadu Edutourism, including businesses, SMEs, community people, academicians, and the media. The value chain components of edutourism value chain's development strategy were evaluated to construct a comprehensive chain. Our findings indicate that the proposed programs could give Cikadu Edutourism a competitive edge by enhancing the quality of life, increasing revenue as a product sold to visitors, and a range of other benefits.
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DOI: https://doi.org/10.32535/jcda.v5i1.1381
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