The Effect of Financial Knowledge, Technology, and Behavioral Control on Student Financial Behavior

Fridayani Wongsowinoto; Susanto Susanto

doi:10.32535/ijafap.v5i3.1879

The Effect of Financial Knowledge, Technology, and Behavioral Control on Student Financial Behavior

Fridayani Wongsowinoto, Susanto Susanto

Abstract

At this time, many business activities are assisted by communication technology to stay can gain profit in global competition, which is where all the information becomes fast moving. Therefore, economic development in Indonesia is getting increased. Another factor underlies this economic growth because more than 80% are students who have good financial knowledge and behavioral control and are conceptualized after marketing strategies in marketing management. This study aims to determine The Effect of Financial Knowledge, Technology, and Behavioral Control on Student Financial Behavior and the factors that underlie student behavior increasing in the use of technology in marketing. the researcher used descriptive qualitative method in analyzing this phenomenon. a phenomenon that occurs in the environment of students in utilizing technology related to financial and behavioral knowledge in improving marketing. The results of this research are Proven from 2012 to 2019, the peak was that 80% of students had been able to run a business as a form of good financial behavior to improve a good quality of life. Good financial control behavior is based on several factors such as consumption where students choose to consume goods or services according to their needs. Students can also manage personal and group cash flows well with good financial knowledge based on research and education training at colleges or schools. Students who have good financial knowledge by utilizing technology can choose to invest or save their money so that it can be used in the future. Finally, students are students who grew up in a good social environment, an environment of social behavior with good financial behavior, they will automatically form a good financial control behavior as well.

Keywords

: technology, financial knowledge, behavioral control,

Full Text:

PDF

References

Ademola, S.A., Musa, A.S., & Innocent, I.O. (2019). Efek Moderasi Persepsi Risiko Terhadap Pengetahuan Keuangan, Literasi dan Keputusan Investasi. American International Journal of Economics and Finance Research, 1,1, 34â€“44.

Agus Supriyanto. (2020). Student Online Business Growth Through Social Media During the Covid-19 Pandemic. Economic journal.

Arofah. (2019). Literasi Keuangan, Self-Efficacy, dan Perilaku Keuangan Mahasiswa. Jurnal Internasional Pedagogi dan Pendidikan Guru (IJPTE), 3, 2, 129

Atikah Triani . (2020). The Effect of Financial Knowledge and Financial Attitudes on Financial Management Behavior (Case Study on Undergraduate Students of Management Study Program, Indonesian Computer University). E-Journal of Economic Appreciation, 8, 3, 511-520

Coskuner. (2016). Pengaruh Pengetahuan Keuangan dan Sikap Keuangan Terhadap Perilaku Manajemen Keuangan yang Dimediasi dengan Locus of Control Jurnal Manajemen dan Ekonomi. Beranda Jurnal, 4, 3, 202

Dita Kurnia Rahmadani. (2022). The Effect of Learning in Higher Education, Financial Knowledge, Behavioral Control, Parental Income, and Individual Income on Student Financial Behavior. Journal of Management Science, 10, 2, 433

Elliehausen, G., Christopher Lundquist, E., dan Staten, M. E. (2007). Dampak Konseling Kredit Terhadap Perilaku Peminjam Selanjutnya. Jurnal Urusan Konsumen, 41,1, 1-28

Gerpen, Dave. (2013). Likeable Business. London: the McGraw Hill Company

Ghosh, R., Constructing Identities. (2008). The SouthAsian Experience in North America, The Journal of Woment Studies, 3,127-148

Hilgert, M. A., Hogarth, J. M., dan Beverly. (2003). Household Financial Management:The Connection Between Knowledge And Behavior, 89, 309

https://inet.detik.com/cyberlife/d-3882190/punya-125-ribu-merchantgo-food-disebut-terbesar-di-asia

https://katadata.co.id/berita/2018/01/09/125-ribu-ukm-dapatkan-30-omzetdari-go-food

Humaira Climate. (2018). The effect of financial knowledge, financial attitudes, and personality on financial management behavior in SMEs in the batik craft center of Bantul Regency. Nominal journal, vii, 1, 96

Kotler, Philip. (2004). Marketing Management Milenium Edition, London: Prentice- Hall

Kotler, Philip. Hermawan Kertajaya; Iwan Setiawan. (2017). Marketing 4.0.London: Willey

Lubis, A. N., Sadalia, I., Fachrudin, K. A., et al.,. (2013). Financial Investor Behavior. In.

Mardahleni. (2021). The Effect of Financial Knowledge and Personality Against Financial Management Behavior (Study on Households in Nagari Preparation of North Anam Koto, Kinali District, West Pasaman Regency). 03, 02, 15-30

Martin, E. And Brown, C., (2007). Managing Information Technology, What Manager Need to Know, Singapore: Prentice Hall

Mohamad, M., & Rahman, M. T. (2012). Introduction to Research Methods. Yogyakarta: LaksBang Pressindo.

OJK. (2017). Indonesian Financial Literacy National Strategy, 1â€“99.

Orton, L. (2007). Financial literacy: Lessons From International Experience: Canadian Policy. Research Networks: Incorporated.

Financial Services Authority. (2016). National Survey of Financial Literacy and Inclusion. (On line). (http://www.ojk.go.id, accessed on 16 September 2017).

Palameta, B., Nguyen, C., Hui, T. S., Gyarmati, D., Wagner, R. A., Rose, N., & Llp, F. (2016). The link between financial confidence and financial outcomes among working-aged Canadians.

Rai, K., Dua, S., & Yadav, M. (2019). Association of Financial Attitude , Financial Behaviour and Financial Knowledge Towards Financial Literacy : A Structural Equation Modeling Approach. FIIB Business Review, 1â€“10.

Pritazahara Rhythm. (2015). The Effect of Financial Knowledge and Financial Experience on Investment Planning Behavior with Self Control as Moderating Variable. Journal of Economics and Entrepreneurship, 15, 1, 28 â€“ 37

Rudy. (2020). Financial Knowledge and Love of Money The Effect on Personal Financial Management and Its Impact on the Welfare of the Community of Cihambulu Village, Kec. Kab. Subang. Journal of Securities (Stocks, Economics, Finance and Investment), 4, 1, 43 â€“ 56

Schwab. (2016). The Fourt Industrial Revolution. Newyork: Crown bussines

Sheila El Fira Raszad. (2021). Factors Affecting Savings Behavior (Study of State University Students in Surabaya City). Ubhara Management Scientific Journal, 3, 2, 1858 -1358,

Sisno Riyoko. (2020). Information Technology-Based Marketing Strategy Development Model In Improving MSME Competitiveness In Jepara. E-Mabis: Journal of Economics Management and Business, 21, 2, 202

Siti Muntahanah. (2022). Financial Literacy and Financial Behavior: An Empirical Study of Students Feb Wijayakusuma University Purwokerto. MONEX Journal, 01, 11, 2022

Sohn, S.-H., Joo, S.-H., Grable, J. E., et al.,. (2012). Adolescentsâ€™ Financial Literacy: The Role Of Financial Socialization Agents, Financial Experiences, And Money Attitudes In Shaping Financial Literacy Among South Korean Youth. Journal of Adolescence, 35,4, 969-980

Azzahra's talent (2022. Effect of Financial Technology Payment, Financial Attitude, and Financial Knowledge on Financial Management Behavior for Students in Yogyakarta Selekta Manajemen: Journal of Business & Management Students 01, 02, 78-91

Totok Subianto. (2007). The Study of Consumer Behavior and Its Implications for Purchasing Decisions. Journal of Modernization Economics, Faculty of Economics, Kanjuruhan University, Malang, Modernization, 3, 3, 2007

Trisno Supriadi. (2021). The Effect of Financial Literacy, Money Ethics, and Time Preference on Financial Behavior of Bengkulu City High School Students the Benefit: Journal of Management and Business Tahun, 6, 2, 111-127

Yuliani. (2019). The Effect of Financial Knowledge on Financial Literacy With Mediated By Financial Behavior In Society of Palembang City South Sumatera. Mix: Jurnal Ilmiah Manajemen, 9, 3, 421-430

DOI: https://doi.org/10.32535/ijafap.v5i3.1879