| Issue | Title | |
| Vol 2, No 2 (2019): June 2019 | A Case Study on Souq.com | Abstract PDF |
| Othman Ahmad, Abhishek Rajawat, Lamia Alkandri, Fawaz Al Enezi | ||
| Vol 7, No 2 (2024): June 2024 | A Case Study: How Social Media Advertisement Influences Consumer Behavior Toward a Fast-Food Restaurant | Abstract PDF |
| Yee Huei Lok, Oh Zi Jian, Manoj Kumar Chaudhary, Nurin Amni Bt Khairul Azhar, Nurin Zahirah Bt Azizi, Nursyazana Afiqah Bt Azman, Nurul Husna Bt Hassan, Mohd Rohaan, Nidhi Kumari, Daisy Mui Hung Kee | ||
| Vol 8, No 2 (2025): June 2025 | A Conceptual Framework for Synergizing Marketing and Environmental Innovations to Enhance Sustainable Business Performance in Malaysia’s Technology Sector | Abstract PDF |
| Chu-Hui Ng, Jeffrey S.S Cheah | ||
| Vol 8, No 2 (2025): June 2025 | A Conceptual Framework of Motivational Factors Influencing Continuous e-Wallet Usage in Malaysia Post-COVID-19 | Abstract PDF |
| Emma Abd Rahim, Jeffrey S.S Cheah | ||
| Vol 3, No 3 (2020): October 2020 | A Miss-step of Innovation and Marketing Strategies Plan: Can OPPO Find a Way Out? | Abstract PDF |
| Zhen Yang Jin, Mariam Ben Saif, Daisy Mui Hung Kee, Ghezlan Al Basis, Majdi Anwar Quttainah, Annis Afifah, Sarah Rifhani, Qishen Huang | ||
| Vol 5, No 1 (2022): February 2022 | A Research on Tesco's Consumer Purchasing Behavior towards E-Commerce during the Pandemic Period | Abstract PDF |
| A.A. Gde Satia Utama, Monica Verma, Jing Yi Ng, Daisy Mui Hung Kee, Chun Shuen Nga, Nik Nadia Izzati, Yu Xuan Ng, Fadhilah Khoiruwnia | ||
| Vol 6, No 1 (2023): February 2023 | A Study of Nestlé Financial Analysis | Abstract PDF |
| Shiau Yen Gooy, Pui San Gong, Why Kim Gong, Rui Han, Vanshika Rana | ||
| Vol 5, No 2 (2022): June 2022 | A Study on Consumers' Online Stores Preferences: Comparison between Shopee and Lazada in Malaysia | Abstract PDF PDF |
| Yee Huei Lok, Sahana Madan, Nur Lidiya Fatini, Nur Nayley, Nur Maizatul Adira, Nur Izzah, Rashmi Ramachandra | ||
| Vol 4, No 3 (2021): October 2021 | A Study on Investors’ Perceptions towards Stock Market | Abstract PDF |
| Kok Ban Teoh, Camilo Pérez-Restrepo, Carolina Ardila López, Sharmila Thulasedass, Chetana S, Padmalini Singh, Elyoni Inez Sandra Suardi, Dwi Nita Aryani, Juhi Aggarwal, Abhijit Das | ||
| Vol 4, No 1 (2021): February 2021 | A Study on Nestle Promotion Strategy | Abstract PDF |
| Padmalini Singh, Liem Gai Sin, Nur Shafiqah Binti Kama’Aziri, Oh Zi Jian, Nur Amiera Sofea Binti Mohd Azlan, Putri Nur Illya Balkhis Binti Ibrahim, Dave Hoo Sheng, Daisy Mui Hung Kee, Joseph Tan Soo Heng, Liew Siaw Wee, Lim York Ying | ||
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International Journal of Accounting and Finance in Asia Pacific (IJAFAP)
ISSN 2684-9763 (Print) | ISSN 2655-6502 (Online)
DOI Prefix: 10.32535 by CrossRef
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