Customer Satisfaction on How McDonald's Performs on Post-Pandemic

Zi Jian Oh, Gai Sin Liem, Liew Chu Han, Liew Qiad Xing, Liew Qian Yie, Lim Boon Kang, Hasna Rania, M. Hendis Mulya Bahari, Dhani Ainurridho, Doly Difa Daifullah

Abstract


The Covid-19 has driven the entire planet to a dangerous tipping point, and no one is spared from this crisis, including our nation, Malaysia. Malaysia imposed the movement control order (MCO) on March 18, 2020, to blunt the exponential rise of Covid-19 cases and transition to the endemic phase of the Covid-19 pandemic on April 1, 2022. On account of that, this paper identifies customer satisfaction in the ways (social distancing, use of masks and hand sanitizers, contactless and cashless system, hygiene and cleanliness, and checking body temperature) McDonald’s adopted in Malaysia to surmount the outbreak of Covid-19. The researchers have collected primary data via Google Forms, with 150 participants partaking in this survey, and secondary data from different sources to conduct a deeper study on the research topic. Therein, this paper can enhance the understanding of how McDonald's performed post-pandemic. The researchers have used the IBM SPSS Statistic software to analyze the data collected. Overall, researchers find that most customers are satisfied with the measures taken by McDonald’s to combat Covid-19


Keywords


McDonald's, Covid-19, Malaysia, ways, Post-Pandemic

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DOI: https://doi.org/10.32535/ijthap.v6i2.2372

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Copyright (c) 2023 Zi Jian Oh, Gai Sin Liem, Liew Chu Han, Liew Qiad Xing, Liew Qian Yie, Lim Boon Kang, Hasna Rania, M. Hendis Mulya Bahari, Dhani Ainurridho, Doly Difa Daifullah

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)

ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)

DOI Prefix: 10.32535 by CrossRef

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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .

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