Vol 6, No 2 (2023)

June 2023

Table of Contents

Articles

Customer Satisfaction on How McDonald's Performs on Post-Pandemic
Zi Jian Oh, Gai Sin Liem, Liew Chu Han, Liew Qiad Xing, Liew Qian Yie, Lim Boon Kang, Hasna Rania, M. Hendis Mulya Bahari, Dhani Ainurridho, Doly Difa Daifullah
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1-14
Rethinking Customer Experience in Post-Pandemic Era A Case Study of J and T Express
Nur A’rifah Binti Jais, Noor Naidatul Natasya Binti Mohd Dahari, Nur Adila Binti Ahmad Fikri, Normashitah Binti Remli, Hendrawan Purnama Setya Putra
PDF
15-25
Marketing Strategies in Delivering Customer Satisfaction: A case study of Nestlé
Poh Lin Chang, Ying Ying Chang, Celine Cassandra A/P Chinnappan, Ming Hao Chai, Luisa María Arrieta Ladeuth
PDF
26-39
I am proud working in McDonald’s: Are you a satisfied and loyal employee?
Law Lih Herng, Lavhinesh A/L Balaraman, Lee Chiew Ceng, Lee Hui Lin, Erika Dwi Amelia Rahmasari, Fadhila Puput Ramadhani, Shweta Srivastava, Juhi Sharma, Rosmelisa Yusof
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40-50
Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia
Zi Jian Oh, Tek Yew Lew, Saw Wei Teik, Sarveena A/P Elangoh, Ze Bin Shen, Yee Wen Shoo, Daisy Mui Hung Kee
PDF
51-61
No quarantine, is it safe to travel?
Christin Susilowati, Rila Anggraeni, Fatchur Rohman
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62-74
Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia
Haslindar Ibrahim, Odebunmi Abayomi Tunde, Nur Amisha Nadia Abdul Hamid, Nur Anisa Najwa Mahadir, Nur Aqwa Badrisyia Wahi Anuar, Nur Azera Azamuddin, Naufal Abimanyu, Nur Alifatun Nisak, Ankita Sambhaji Shinde, Kanisetty Priyanka
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75-87
Are You Satisfied With Shopee? A Study of Customer Satisfaction Towards Shopee
Daisy Mui Hung Kee, Mohamad Haniff Hilman Wawi, Mohd Hidayat Ahmad Zohri, Hui Xin Mok, Man Nee Mok, Muhammad Ilham Rafif, Lina Silvia Lutfiani, Ubaidillah Hafizh, Haryo Gilar Priyambodo
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102-115
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand
Rosmelisa Yusof, Lok Yee Huei, Nur Aisya Adnan, Nur Aliah Ilyana Jefry, Nur Aliana Sofea Syuhaimi, Nur Alieza Natasha Marzuki, Nilna Iffa Afifatia Fasya, Naura Nuhaa Tsabita
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116-125
Multiplier Effect of Religious Tourism for Income of the Surrounding Community in Banjar Regency
Yusuf Asyahri, Faqih El Wafa, Syaugi Syaugi, Muhaimin Muhaimin
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126-137