Vol 7, No 1 (2024)

February 2024

Table of Contents

Articles

The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach
Priyanshu Shukla, Apoorv Awasthi, Sakshi Kumari, Sahil Sahil, Nityanadi Kumar Gandh, Fina Erviana Agustin, Nwodo Rita Nneoma
PDF
1-13
The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review
Prahita Sri Rahayuningrat, Gusti Tia Ardiani, Juniar Alisa, Rubiah Sugiarti, Nuryanti Taufik
PDF
14-26
How The One-Stop Services from Mobile Applications Aligned with Customers' Contemporary Purchasing Behavior: A Study on Grab’s Brand Recognition Among Customers
See Pei Joe, Qiu Lin Hui, Rashidah Nabila binti Zakaria Ansori, Sheron Tan Ming Er, Rinku Ojha, Aniket Kabade, Harini Rajan
PDF
27-38
Factors Influencing Customers' Online Shopping Behaviour: A Study of an E-Commerce in Malaysia
Yi Hui Wong, Xin Ai Wong, Mina Xiang, Han Xin Xiao
PDF
39-55
No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry
Sa Nan Hu, Guan Jie Huang, Tian En Huang, Zhi Qun Huang, Sunny Sunny
PDF
56-68
The Linked Factor of Customer Satisfaction and Loyalty in F&B Industry: A Study of Operational Performance Factor
Yen Er Cheng, Yun Yee Cheah, Dana Valentina Rojas Jimenez, Yuxin Chen, Yifei Chen
PDF
69-82
Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector
Daisy Mui Hung Kee, Sameena Sirajudeen, Nur Hannah Amirah Hizer, Nur Suraini Nasir, Svenja Rau
PDF
83-95
Analysis Of The Influence Of The Tourism Sector On Pad Of The Tourism Sub-Sector In The District/City Of The Special Region Of Yogyakarta (2013-2021)
Sultan Sultan, Rakazeta Yusuf Fattah
PDF
96-112
Analysis of the Factors Affecting Customer Preference Towards McDonald’s
Haslindar Ibrahim, Chanda Gulati, Chin Guan Ee, Colyin Chok, Dong Shanshan, Durgahsineey A/P Ananda, Divya Kushwah, Devesh Choudhary, Akshat Jain, Alif Rayhan Maron, Daisy Mui Hung Kee, Shidqi Musyaffa
PDF
113-125
Philosophy of Egek Culture From The Moi Tribe of Papua in Exposing The Concept of Environmental Accounting (A Phenomenological Study)
Kurniawan Patma, Maylen K.P. Kambuaya
PDF
126-140