Vol 8, No 2 (2025)

June 2025

Table of Contents

Articles

Click with Care: Understanding Cybersecurity Awareness in Digital Financial Transactions in Malaysia
Daisy Mui Hung Kee, Hui Ni Lim, Boon Chuen Lim, Hui Yeng Lim, Shuet Enn Lim, Wei Yih Lim, A. J. Ali
PDF
179-197
Clicks to Connection: How Digital Marketing Drives Customer Loyalty in E-Commerce
Daisy Mui Hung Kee, A. J. Ali, Li Wen Ng, Ying Yee Ng, Nicholas Zhe Kai Tay, Noor Shatirah Binti Ahmad, Nor Elyana Nafisya Binti Khairul Anuar
PDF
198-217
From Drive-Thru to Trust: The Impact of CSR and Social Media Advertising on Customer Retention in the QSR Sector
Kun Peng Xia, Yong Yu Lee, Ann Xuan Khoo, Joanne Xing Yi Lim, Joey Wan Teng Low, Joey Rui Yu Then, Keerthana A/P Kalyselvan, Darshini J, A. J. Ali, Daisy Mui Hung Kee
PDF
218-236
Exploring the Impact of Sustainability, Corporate Social Responsibility, and Service Quality on Corporate Brand Reputation
Kok Ban Teoh, Hui Ling Lim, Fen Nee Cheah, Jia Xin Chai, Si Ling Chan, Wei Jie Chang, Wan Yung Cheah, A. J. Ali, Daisy Mui Hung Kee
PDF
237-252
Intention to Repurchase Taxi-Hailing Apps and Factors Affecting Customer Satisfaction: A Case Study of a Digital Mobility Platform
Wei Chien Ng, Haslindar Binti Ibrahim, Wai Shen Poon, Jian Hua Poh, Co Ying Phan, Povinkumar A/L Thevarayan, Chengcong Qian, Anees Jane Ali, Daisy Mui Hung Kee
PDF
253-273
Factors Influencing Consumers’ Behavioral Intention to Use E-Hailing Services in Malaysia
Kia Hui Gan, Kok Ban Teoh, Choon Sing Cheong, Li Qing Cheong, Hao Ran Chew, Ting Ting Chia, Yoke Choo Chien, A. J. Ali, Daisy Mui Hung Kee
PDF
274-292
Riding the Wave of Satisfaction: Exploring Service Quality and Customer Satisfaction in Ride-Hailing Services
Lay Hong Tan, Gai Sin Liem, Steven Sing, Vivian Sim, Wei Siang Sim, Siti Nur Allisya Nurulzaman Binti Abdull, Siti Nursyakiroh Binti Mohamed Ridzuan, Anees Janee Ali, Daisy Mui Hung Kee
PDF
293-313
Lean and Green: The Impact of Lean Production Systems on Sustainability in the Manufacturing Sector
Paul Dung Gadialdean, Ng Wei Chien, Ami Kojima, Guo Yunzheng, Guan Mohan, Dong Wenhan, Handrian Agus
PDF
314-332
Factors that Influence Consumer Behavior: A Case Study of a Multinational Consumer Goods Company in Malaysia
Wei Chien Ng, Haslindar Ibrahim, Yan Qi Quah, Qistina Binti Mohd Farhan, Yi Wen Qiu, Rafiqah Najwa Binti Mohamad Rasyid, Roshini A/P Muralydaran, A. J. Ali, Daisy Mui Hung Kee
PDF
333-352
Professional Training as a Catalyst for Business Growth: A Case Study in the Airline Industry
Ng Wei Chien, Tan Lay Hong, Zema Rania Safiyyah Binti Zema Zamanee, Liu Yueru, Aqel Sahal Awadh Bin Eshaq, Zhang Yishuo, Zhao Yutong, A. J. Ali, Daisy Mui Hung Kee
PDF
353-371