The Impact of Non-Muslim Community Perspectives on Islamic Banking in Jayapura, Papua, Indonesia

Quinci Fransiska Kambuaya, Riskyana Tiara Dewi Prahatnasari, Uchi Nur Annisa, Daiva Arkana Kautsar Satriyo

Abstract


Islamic banks function as intermediary institutions governed by Sharia principles, catering to both Muslim and non-Muslim clientele. Operating within a Dual Banking System alongside conventional banks, Sharia-compliant banks engage in profit and loss sharing activities. The increasing clientele at Banks Syariah Papua encompasses not only Muslims but also a considerable number of non-Muslim customers. This study aims to examine the impact of location, product offerings, promotional activities on the inclination of non-Muslim individuals to patronize Banks Syariah Papua. The population studied is the non-Muslim population of Kecamatan Jayapura Utara, Papua Province. This study includes 123 samples from respondents. Research results indicate that location variable, product variable, and promotion variable have a significant impact on the attitudes of non-Muslim populations toward Bank Syariah Indonesia customer interest factors on the interest of non-Muslim customers to become customers at Banks Syariah Papua


Keywords


Bank Sharia Indonesia; Islamic Bank; Non-Muslim; Perspective, Sharia Economics

Full Text:

PDF

References


Ab Hamid, S. N., Jusoh, W. J. W., & Maulan, S. (2021). The influence of spiritual brand attributes towards the corporate brand image of islamic banking institutions in Malaysia. Jurnal Pengurusan, 61(1), 1–12. https://doi.org/10.17576/pengurusan-2021-61-03

Alwi, Z., Parmitasari, R. D. A., & Syariati, A. (2021). An assessment on Islamic banking ethics through some salient points in the prophetic tradition. Heliyon, 7(5), e07103. https://doi.org/10.1016/j.heliyon.2021.e07103

Alam, A. P., Jureid, L. (2021). Analisis faktor yang mempengaruhi non muslim menjadi nasabah Bank Syariah Indonesia di Medan. Islamic Circle, 2(1), 16–27. https://doi.org/10.56874/islamiccircle.v2i1.483

Candrakuncaraningsih, V. (2022). Pengaruh Media promosi perbankan syariah terhadap minat menabung masyarakat di Bank Syariah Indonesia Kudus. Jurnal Ilmiah Ekonomi Islam, 8(02), 1724–1728. http://dx.doi.org/10.29040/jiei.v8i2.5771

Duralia, O. (2022). Consumer behavior and competition-factors of a successful marketing strategy. Studies in Business and Economics, 17(3), 70–79. https://doi.org/10.2478/sbe-2022-0046

Fadhilah, A. (2018). Faktor-Faktor Yang Mempengaruhi Minat Nasabah Non Muslim Menjadi Nasabah Di Kantor Cabang BCA Syariah Yogyakarta [Undergraduate thesis, Universitas Islam Indonesia]. UII Library Repository. https://dspace.uii.ac.id/

Hadiyati, P., & Fathurozi, D. (2018). Pengaruh promosi, produk dan pelayanan terhadap minat masyarakat non muslim berbank syariah. Perbanas Review, 3(2), 34–50.

Hapsari, F. T., & Beik, I. S. (2014). Analisis faktor-faktor yang memengaruhi nasabah non-muslim dalam menggunakan jasa bank syariah di DKI Jakarta. Al-Muzara’ah, 2(1), 75–94. https://doi.org/10.29244/jam.2.1.75-94

Jumaev, M., Kumar, D. M., & Hanaysha, J. R. M. (2012). Impact of relationship marketing on customer loyalty in the banking sector. Far East Journal of Psychology and Business, 6 No 3 Pap(Hirschman 1970), 36–55. https://doi.org/10.4018/IJCRMM.332231

Kardoyo, K., Nurkhin, A., Muhsin, Mukhibad, H., & Aprilia, F. D. (2020). The effect of knowledge, promotion, and religiosity on intention to use Islamic banking sendees. International Journal of Financial Research, 11(2), 128–135. https://doi.org/10.5430/ijfr.v11n2p128

Khairunnisa, K., & Indana, R. (2023). Analysis of factors affecting students’ interest to save in sharia bank. Journal of Business Management and Islamic Banking, 2(1), 17–35. https://doi.org/10.14421/jbmib.2023.0201-02

Krishna, D., Zulkefli, N. A. M., Said, S. M., & Mahmud, A. (2019). Sociodemographic and health care factors in determining immunization defaulters among preschool children in Petaling District, Selangor: A cross-sectional study in Malaysia. BMC Public Health, 19(1), 1–11. https://doi.org/10.1186/s12889-019-7561-z

Mahesazzumar, R. R., & Rahmi, M. (2022). The analysis of factors influencing decisions on the use of sharia banking in generation Z in Jakarta. Indonesian Interdisciplinary Journal of Sharia Economics, 5(2), 84–852. https://doi.org/10.31538/iijse.v5i2.2124

Nurhayati, L., Mandey, S. L., Taroreh, R. N., Trang, I., & Djamali, R. (2021). Why non-muslims become customers of islamic banking?. Studies of Applied Economies, 39(12), 1–13. https://doi.org/10.25115/eea.v39i12.6336

Panorama, M., & Lemiyana. (2018). Market friendly approach on Islamic bank’s non muslim customer in Palembang and its effect on attitude. Academy of Strategic Management Journal, 17(1), 1–14.

Rosanti, N. (2019). Factors affecting the decision of non muslims to become customers of islamic banks in Makassar. Business and Entrepreneurial Review, 19(2), 91–106. https://doi.org/10.25105/ber.v19i2.5682

Sari, D. N., Siswanto, S., Maksum, I., Abdani, F., Khan, R. B. F., Retnasih, N. R., Setiani, S., & Masyhuri, M. (2023). Determinant of consumer decision on islamic banking. El Dinar: Jurnal Keuangan Dan Perbankan Syariah, 11(1), 115–135. https://doi.org/10.18860/ed.v11i1.17736

Saeed, N., & Khan, N. U. (2021). Impact of relationship marketing on customer loyalty in banking sector of Pakistan. Journal of Business & Tourism, 2(2), 1–13. https://doi.org/10.34260/jbt.v2i2.38

Semaun, S., Rasyid, S., & Musmulyadi, M. (2023). Influence of sharia marketing characteristics on customers’ saving interest at Indonesian Sharia Bank Makassar branch. Jurnal Riset Bisnis Dan Manajemen, 16(2), 126–135. https://doi.org/10.23969/jrbm.v16i2.7385

Setyoviyon, I., & Sin, L. G. (2020). The effect of experiential marketing on customer satisfaction in Malang customer products. Journal of The Community Development in Asia, 3(3), 88–96. https://doi.org/10.32535/jcda.v3i3.893

Sholihin, A., & Aulia, B. R. (2022). Analisis pengaruh lokasi dan pelayanan terhadap minat menabung di BPRS Ampek Angkek Canduang (studi kasus pedagang Pasar Aur Kuning Bukittinggi). Jurnal Ekonomi dan Ekonomi Syariah, 5(2), 1193–1204. https://doi.org/10.36778/jesya.v5i2.584

Singh, P., Divya, S., Shan, L. C., Kee, D. M. H., Wei, L. Z., Yee, H. C., Xinyu, M., Jamry, N. B., Jian, O. Z., Arsathali, R. N. B., & Kamaruzzaman, N. E. A. B. (2021). A study on successful brand promotion strategy of Coway. Journal of The Community Development in Asia, 4(1), 78-87. https://doi.org/10.32535/jcda.v4i1.1000

Sobana, D. H., & Anjani, M. S. (2021). The effect of interest in becoming a sharia bank customer to students of FEBI Universitas Suryakancana, Indonesia. Talaa : Journal of Islamic Finance, 1(2), 104–120. https://doi.org/10.54045/talaa.v1i2.350

Sofiya, N. A., Syauqina, N. D., Fadhilah, N., Fatihah, N., Alam, A., & Upadhyay, A. (2023). The influence of shoppe on consumer behavior: A case study in Malaysia. Journal of The Community Development in Asia, 6(2), 128–147. https://doi.org/10.32535/jcda.v6i2.2296

Utamy, O. D. B., & Widhiastuti, R. (2020). The effect of Sharia bank knowledge, promotion, and facilities on savings decisions at Sharia banks with savings interest as mediation variables. Journal of Islamic Economics, Management, and Business, 1(1), 1–28. https://doi.org/10.21580/jiemb.2019.1.1.3986




DOI: https://doi.org/10.32535/jcda.v7i2.2930

Refbacks

  • There are currently no refbacks.




Copyright (c) 2024 Quinci Fransiska Kambuaya, Riskyana Tiara Dewi Prahatnasari, Uchi Nur Annisa, Daiva Arkana Kautsar Satriyo

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Journal of The Community Development in Asia (JCDA)

ISSN 2685-8819 (Print) | ISSN 2654-7279 (Online)

DOI Prefix: 10.32535 by CrossRef

Published by AIBPM Publisher

JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia

Email: journal.jcda@gmail.com

Phone: +62 341 366222

Website: https://aibpmpublisher.com/

Governed by

Association of International Business and Professional Management

Email: admin@aibpm.org

Website: https://www.aibpm.org/

Visitor Statistics

Flag Counter

Web Analytics

View JCDA Stats

Follow Us: