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Vol 7, No 3 (2024): September 2024 The Impact of COVID-19 Pandemic on Customer Satisfaction and Business Performance Abstract  PDF
Tek Yew Lew, Lim Hui Ling, Ahmad Azeedi Reza Bin Mohd Fuad, Afra Binti Akbal Khan, Aimi Aleeya Binti Ismail, Ainun Adibah Binti Mohammad Hazaini, Daisy Mui Hung Kee
 
Vol 7, No 3 (2024): September 2024 Assessing Customer Trust, Satisfaction, and Loyalty in the Malaysian Ice Cream and Milk Tea Industry Abstract  PDF
Hala Najwan, Oh ZI Jian, Wen Kai Goh, Yong Teng Foo, Fatimah Az Zahraa` Azali, Xi Gao, Arya Tripathi, Daisy Mui Hung Kee
 
Vol 6, No 2 (2023): May 2023 The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Abstract  PDF
Nur Ainin Sofiya, Nur Dini Syauqina, Nur Fadhilah, Nur Fatihah, Aaliya Alam, Adarsh Upadhyay
 
Vol 7, No 3 (2024): September 2024 The Impact of AirAsia's Professional Training and Education and Other Factors on Customer Loyalty Abstract  PDF
Ng Hee Song, Gadi Dung Paul, Lu Yisi, Ma Jiarui, Ma Zunqi, Liu Sihao, Himanshi Chauhan, Daisy Mui Hung Kee
 
Vol 7, No 2 (2024): May 2024 Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Abstract  PDF
Gan Kia Hui, Sheue Hui Lim, Praveen Aronkar, Wei Sheng Lim, Xinyuan Lin, Maisarah Binti Meor Hashim, Mas Dalyna Binti Saadon, Desta Safa Nur Akmalia, Rosa Ayu Dewanti, Rr. Shafana Syafiyyah Putri, Vedika Bajpayee, Daisy Mui Hung Kee
 
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