A Research on Tesco's Consumer Purchasing Behavior towards E-Commerce during the Pandemic Period
Abstract
During the pandemic period, people nowadays have two shopping choices, either online or shopping at physical stores. The research was conducted to investigate the impact of the rising of E-commerce during the pandemic period against Tesco consumer purchasing behavior. Three hypotheses are carried out to determine the direction of this research. This research was conducted by having a survey with 100 eligible respondents. Descriptive analysis, regression analysis, and other tests were summarized to determine the relationships of the three hypothesis. The findings indicate that social need, convenience, and business performance have a simultaneous effect on consumer purchasing behavior. Consumer purchasing behavior was statistically associated with convenience and business performance.
Full Text:
PDFReferences
Abbas, Q., & S. Yaqoob. (2009). Effect of leadership development on employee performance in Pakistan, Pakistan Economic and Social Review, 47(2), 269-292.
Brzezicki, A., Bombeeck, L., & Bridge, K. (2021, May 10). 8 Brands winning at e-commerce during COVID-19. Retrieved from https://www.bazaarvoice.com/blog/8-brands-winning-at-e-commerce-during-covid-19/
Bucko, J., KakalejÄÃk, L., & Ferencová, M. (2018). Online shopping: Factors that affect consumer purchasing behavior. Cogent Business & Management, 5(1), 1535751. doi:10.1080/23311975.2018.1535751
Chanana, N., & Sangeeta. (2020). Employee engagement practices during covidâ€19 lockdown. Journal of Public Affairs, 21(4). doi:10.1002/pa.2508
Duarte, P., Silva, S. C. E., & Ferreira, M. B. (2018). How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM. Journal of Retailing and Consumer Services, 44, 161–169. doi:10.1016/j.jretconser.2018.06.007
Erokhin, V., & Gao, T. (2020). Impacts of COVID-19 on trade and economic aspects of food security: Evidence from 45 developing countries. International Journal of Environmental Research and Public Health, 17(16), 5775. doi:10.3390/ijerph17165775
Fatonah, S., Yulandari, A., & Wibowo, F. W. (2018). A Review of e-payment system in e-commerce. Journal of Physics: Conference Series, 1140. doi:10.1088/1742-6596/1140/1/012033
Gu, S., ŚLusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the covid-19 pandemic on online consumer purchasing behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2263–2281. doi:10.3390/jtaer16060125
Jackson, C., & Furnham, A. (1999). Designing and analyzing questionnaires and surveys: A manual for health professionals and administrators (1st ed.). Bridgewater, NJ: Wiley.
Jung, K. J., & Jeon, B. H. (2021). The negative effect of the covid-19 pandemic on the acceleration of startup innovation in the retail supply chain. Journal of Distribution Science, 19(9), 79–90. doi:10.15722/JDS.19.9.202109.79
Kabugumila, M.S., Lushakuzi, S., & Mtui, J.E. (2016). E-commerce: An overview of adoption and its effective implementation. International Journal of Business and Social Science, 7(4), 243–252.
Kamar, K., Novitasari, D., Asbari, M., Winanti, W., & Goestjahjanti, F. S. (2020). Enhancing employee performance during the covid-19 pandemic: The role of readiness for change mentality. Jurnal Dinamika Manajemen, 11(2), 154–166. doi:10.15294/jdm.v11i2.25279
Khan, A. J. (2016). Electronic commerce: A study on benefits and challenges in an emerging economy. Global Journal of Management and Business Research, 16(1), 19-21.
Matsuno, K., Mentzer, J. T., & ÖZsomer, A. (2002). The effects of entrepreneurial proclivity and market orientation on business performance. Journal of Marketing, 66(3), 18–32. doi:10.1509/jmkg.66.3.18.18507
Maydeuâ€Olivares, A., & Lado, N. (2003). Market orientation and business economic performance. International Journal of Service Industry Management, 14(3), 284–309. doi:10.1108/09564230310478837
Meadows, K. A. (2003). So you want to do research? An introduction to quantitative methods. British Journal of Community Nursing, 8(11), 519–526. doi:10.12968/bjcn.2003.8.11.11823
OECD (2020). E-commerce in the time of covid-19. Retrieved from https://www.oecd.org/coronavirus/policy-responses/e-commerce-in-the-time-of-covid-19-3a2b78e8/ O
Price, T. A., Lizé, A., Marcello, M., & Bretman, A. (2012). Experience of mating rivals causes males to modulate sperm transfer in the fly Drosophila pseudoobscura. Journal of Insect Physiology, 58(12), 1669–1675. doi:10.1016/j.jinsphys.2012.10.008
Omisore, B. O., & Abiodun, A. R. (2014). Organizational conflicts: Causes, effects and remedies. International Journal of Academic Research in Economics and Management Sciences, 3(6), 118-137. doi:10.6007/ijarems/v3-i6/1351
Rao, Y., Saleem, A., Saeed, W., & Ul Haq, J. (2021). Online consumer satisfaction during covid-19: Perspective of a developing country. Frontiers in Psychology, 12. doi:10.3389/fpsyg.2021.751854
Rigby, C. (2021, June 18). Tesco ecommerce grows 22% after lockdown expansion. Retrieved from https://internetretailing.net/retail-resilience/retail-resilience/tesco-ecommerce-grows-22-after-lockdown-expansion-23321
Šaković Jovanović, J., Vujadinović, R., Mitreva, E., Fragassa, C., & Vujović, A. (2020). The relationship between e-commerce and firm performance: The mediating role of internet sales channels. Sustainability, 12(17), 6993. doi:10.3390/su12176993
Sayyida, S., Hartini, S., Gunawan, S., & Husin, S. N. (2021). The impact of the covid-19 pandemic on retail consumer behavior. Aptisi Transactions on Management (ATM), 5(1), 79–88. doi:10.33050/atm.v5i1.1497
Schiffman, L. G., & Kanuk, L. L. (1999). Consumer behavior (7th ed.). New Jersey: Prentice Hall.
Solomon, M. (1995). Consumer behavior (3rd ed.). New Jersey: Prentice Hall
Statista. (2021, July 26). Grocery market share in Great Britain 2017–2021. Retrieved from https://www.statista.com/statistics/280208/grocery-market-share-in-the-united-kingdom-uk/
Tham, K. W., Dastane, O., Johari, Z., & Ismail, N. B. (2019). Perceived risk factors affecting consumers’ online shopping behavior. SSRN Electronic Journal. doi:10.2139/ssrn.3498766
Wattimena, R. E., & Sin. L. G. (2020). Building trust and quality of customer service through customer satisfaction (Study of Gojek’s customers in Malang City). Journal of The Community Development in Asia, 3(3), 79-87.
Xu, Z., Elomri, A., Kerbache, L., & el Omri, A. (2020). Impacts of covid-19 on global supply chains: Facts and perspectives. IEEE Engineering Management Review, 48(3), 153–166. doi:10.1109/emr.2020.3018420
Zhao, S. (2014). Analyzing and evaluating critically Tesco’s current operations management. Journal of Management and Sustainability, 4(4). doi:10.5539/jms.v4n4p184
DOI: https://doi.org/10.32535/ijafap.v5i1.1415
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 A.A. Gde Satia Utama, Monica Verma, Jing Yi Ng, Daisy Mui Hung Kee, Chun Shuen Nga, Nik Nadia Izzati, Yu Xuan Ng, Fadhilah Khoiruwnia
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
International Journal of Accounting and Finance in Asia Pacific (IJAFAP)
ISSN 2684-9763 (Print) | ISSN 2655-6502 (Online)
DOI Prefix: 10.32535 by CrossRef
Published by AIBPM Publisher
JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia
Email: adm.ijafap@gmail.com
Phone: +62 341 366222
Website: https://ejournal.aibpmjournals.com/index.php/IJAFAP
Governed by
Association of International Business and Professional Management
Email: admin@aibpm.org
Website: https://www.aibpm.org/
Indexed by
Licensing Information
International Journal of Accounting and Finance in Asia Pacific (IJAFAP) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.