Vol 9, No 1 (2026)

February 2026

Table of Contents

Articles

Understanding the Antecedents and Consequences of Residents’ Attitudes Toward Tourism Development and Environmental Responsibility in Community-Based Tourism Villages: A Sustainable Tourism Perspective
Sri Ismulyati, Hubertina Karolina Ngarbingan, Ike Janita, Ginta Ginting
PDF
1-22
External Support and Supply-Side Strategies For Sustaining Halal Tourism: An Integrated Analysis
Imas Maesaroh, Hubertina Karolina Ngarbingan, Ike Janita, Ginta Ginting
PDF
23-49
The Impact of TikTok Advertising on Purchase Intention in the F&B Industry: The Mediating Role of Brand Awareness
Haslindar Ibrahim, Rudresh Pandey, Rusydina Amirah Mohd Riduan, Saw Jia Hui, Sarah Qamarina Meor Ahmad Fadzil, Sally Poh Jia Yi, Daisy Mui Hung Kee
PDF
50-69
The Impact of Product Quality, Service Quality, and Digital Infrastructure Quality on Customer Loyalty: Evidence from Zus Coffee Malaysia
Yee Huei Lok, Lay Hong Tan, Ranjith P. V, Bhupendra Kumar, Wen Xuan Cheng, Zhan Hang Chen, Zi Xian Chen, Pullela Sneha Latha, Hafis Mohammed P, Nida Sarfaraz, Daisy Mui Hung Kee
PDF
70-87
Investigating the Determinants of Eco-Friendly Purchase Intention among Malaysian Consumers in the Food and Beverage Industry
Yee Huei Lok, Fatin Hazimah Mohd Hasri, Felix Frall Anak Draman, Fifi Ellia Najwani Mesuan, Tew Chin En Fion, Rahul Mayur, Daisy Mui Hung Kee
PDF
88-103
From Craving to Convenience: Factors Influencing Customer Satisfaction in GrabFood Malaysia
Daisy Mui Hung Kee, Seng Xu Jong, Jeremy Jin Wei Wong, Keerthi A/P Kumaraguru, Yu Xuan Jia
PDF
104-121
Analysis of Factors Influence Customer Satisfaction: A Case Study in AirAsia Company in Asia
Sheue Hui Lim, Minakshi Tripathi, Yin Ting Lim, Yu Xin Lim, Zi Jun Lim, Jun Liang Liu, Saurya Pratap Singh Sengar, Bhavnidhi Kansal, Daisy Mui Hung Kee
PDF
122-139
The Impact of Environmental and Sustainability in The Food and Beverage Company: A Case of Danone
Odebunmi Abayomi Tunde, Thiam Yong Kuek, Neha Rai, Pei Qian Loke, Er Xian Looi, M. Sanggita A/P Muguran, Mafe Olumwatunmise Irianuoluwayimika, Kriti Kumari, K. Sujan Kumar
PDF
140-156
From Local Flavor to Global Engagement: Strategic Localization Approaches for Marrybrown Malaysia
Oh Zi Jian, Rudresh Pandey, Nur Alya Maisarah Mazzuan, Aditya Kumar Sahu, Nur Amalina Hadirah Yusra, Nur Aqilah Abdul Halim, Nur Ardina Amir Hamzah, Sania Tomar, Daisy Mui Hung Kee
PDF
157-173
Brewing Loyalty in the Coffee Shop Industry: The Role of Brand Experience and Service Quality in Shaping Customer Commitment
Wei Chien Ng, Yu Xiong, Jingxuan Xiong, Zetian Xin, Shuhan Xie, Yashasvi Srivastava, Daisy Mui Hung Kee
PDF
174-189