The Effect of Product Quality and Price on Purchase Decisions of Mask for Anticipating Covid 19 In the City of Medan

Muhammad Fahmi, Agung Permana

Abstract


This review intends to dissect and decide the effect of item quality on buying choices, break down and decide the relationship of cost to buying choices and investigate and decide the impact of item quality and cost on buying choices for covers to expect Coronavirus. 19 in the city of Medan. The populace in this review chosen 7 individuals in each sub-region from 23 sub-areas in the city of Medan or a sum of 161 individuals utilizing quantity testing. The information investigation strategy utilized Various Direct Relapse, Traditional Supposition Test, t-test and F-test, and the Coefficient of Assurance. To some extent, buying choices are fundamentally impacted side-effect quality and cost. In the interim, at the same time, item quality and cost, together essentially affect the choice to buy veils, which are planned to expect Coronavirus in the city of Medan. Veil makers are approached to give great quality covers at reasonable costs, with the goal that individuals of Medan have the buying ability to devour covers notwithstanding Coronavirus. With reasonable costs, individuals will develop a culture of utilizing covers to keep away from infections and make sound living propensities in the new typical.


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DOI: https://doi.org/10.32535/jicp.v4i2.1318

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