Technology and Its Application in Marketing: Some Insights
Abstract
Full Text:
PDFReferences
Announcement (ScienceDirect Article in Press). (2004, January). Assessing Writing, 9(1), III–IV.
https://doi.org/10.1016/s1075-2935(04)00016-9
Arrieta, A. B., Díaz-Rodríguez, N., Del Ser, J., Bennetot, A., Tabik, S., Barbado, A., García, S., Gil-López, S., Molina, D., Benjamins, R., Chatila, R., & Herrera, F. (2020, June 1). Explainable Artificial Intelligence (XAI): Concepts, taxonomies, opportunities, and challenges toward responsible AI. Information Fusion. https://doi.org/10.1016/j.inffus.2019.12.012
Arusell, M. (2022). Fake Existence, Real Influence? Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions. DIVA. https://www.diva-portal.org/smash/record.jsf?dswid=1401&pid=diva2%3A1679957
Chintalapati, S., & Pandey, S. K. (2022). Artificial intelligence in marketing: A systematic literature review. International Journal of Market Research, 64(1), 38-68. https://doi.org/10.1177/14707853211018428
Clark, E. (2023, August 25). Exploring The Benefits of Explainable Artificial Intelligence (XAI) In the Realm of Marketing. Forbes. https://www.forbes.com/sites/elijahclark/2023/08/25/exploring-the-benefits-of-explainable-artificial-intelligence-xai-in-the-realm-of-marketing/?sh=4fbab9036f22
Das, A. (2020, June 16). Opportunities and Challenges in Explainable Artificial Intelligence
(XAI): A Survey. arXiv.org. https://arxiv.org/abs/2006.11371
Deepa Jain, Manoj Kumar Dash, Anil Kumar, Sunil Luthra, how is Blockchain used in marketing: A review and research agenda, International Journal of Information Management Data Insights,
Volume 1, Issue 2, 2021,100044, ISSN 2667-0968, https://doi.org/10.1016/j.jjimei.2021.100044.
Donna L. Hoffman, C. Page Moreau, Stefan Stremersch, and Michel Wedel(2022) The Rise of New Technologies in Marketing: A Framework and Outlook, Journal of Marketing, 86(1),1-6
Hoffman, D. L., Moreau, C. P., Stremersch, S., & Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook. Journal of Marketing, 86(1), 1-6. https://doi.org/10.1177/00222429211061636
hukulli, Resa. (2022). Digital Marketing during Covid-19 and the Post-Pandemic Strategies rd International Conference on “REINVENTING MARKETING IN THE PANDEMIC ERA” At: UAMD, Durrës
Jais, N. A., Dahari, N. N. N., Fikri, N. A., Remli, N., & Putra, H. P. S. (2023). Rethinking customer experience in PostPandemic Era: A case study of J&T Express. International Journal of Tourism & Hospitality in Asia Pasific, 6(2), 15-25.
Longo, L. (2023, October 20). Explainable Artificial Intelligence. Springer Nature.
http://books.google.ie/books?id=hWreEAAAQBAJ&pg=PA57&dq=https://www.ibm.com/topics/explainable-ai&hl=&cd=2&source=gbs_api
Rajasekera, J. and Shantanu Dayal, S., 2009, Using Kansei Engineering with New JIT to Accomplish Cost Advantage, GSIM Working papers Series No.IM-2009-03
Rubin, L. C. (2014, January 10). Psychotropic Drugs and Popular Culture. McFarland.
http://books.google.ie/books?id=u4FgD7tLCfUC&pg=PA108&dq=https://marketing
Singh, P., Sinha, R.K., Koay, W.L., Teoh, K.B., Nayak, P.P., Lim, C.H., Dubey, A.K., Das, A., Faturrahman, I., & Aryani, D.N. (2021). A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education. International Journal of Tourism and Hospitality in Asia Pasific. nd.in/what-are-cgi-marketing/&hl=&cd=1&source=gbs_api
Yeoh, Gaik. (2022). Factors Affecting Users’ Behavioural Intention Towards Touch ‘N Go E-Wallet in Malaysia. International Journal of Applied Business and International Management. 7. 10.32535/ijabim.v7i3.2069.
DOI: https://doi.org/10.32535/jicp.v6i7.2835
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Ranjith P. V., Tripti Arvind, Bhargavee Upadhyaya
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Published by:
AIBPM Publisher
Editorial Office:
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone: +62 341 366222
Email: journal.jicp@gmail.com
Website: http://ejournal.aibpmjournals.com/index.php/JICP
Supported by: Association of International Business & Professional Management
If you are interested to get the journal subscription you can contact us at admin@aibpm.org.
ISSN 2622-0989 (Print)
ISSN 2621-993X (Online)
DOI: Prefix 10.32535 by CrossREF
Journal of International Conference Proceedings (JICP) INDEXED:
In Process
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.