Development of Business Management and Marketing of Handy Crafts Products Based on Online Marketing Partnership Strategy

Prihandoko Prihandoko, Dyah Mieta Setyawati, Sigit Widiyanto

Abstract


The rapid growth of information technology and the emergence of marketplace open a lot opportunities to the micro-entrepreneurs. The purpose of this study is to assist an actor of micro-entrepreneur in dealing with broader and massive marketing effort through digital platform. Ngasti Shop is one of the micro-entrepreneur business that needs to broaden its markets. The study conducted a counselling and discussion with the owner in the development of business management and product marketing. An online shop has been created in one of the big marketplaces in the country. A good result was received, that the order of souvenirs in Ngasti Shop is increasing. It means that the use of digital platform for product marketing is valuable and urgently needed.

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References


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DOI: https://doi.org/10.32535/jicp.v0i0.898

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ISSN 2622-0989 (Print)
ISSN 2621-993X (Online)

DOI:Prefix 10.32535 by CrossREF

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