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| Issue |
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| Vol 9, No 1 (2026): January 2026 |
Post-COVID Consumer Behavior Shifts in the Online Food Delivery Service Sector in Malaysia |
Abstract
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Teow Boon Keong, Yee Jing Foo, Meenu Baliyan, Yip Chi Fong, Yeap Yong Ying, Yap Si Ning, Vaishnavi V, Ye Zuo Tai, Daisy Mui Hung Kee |
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| Vol 6, No 3 (2023): September 2023 |
Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia |
Abstract
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Dr. Kavita Singh, Joe Fen Tan, Syaza Afiqah Binti Abdullah, Hui Mei Tan, Zhiwen Tan, Nurafikatul Fauziah, Sakshi Sharma, Dr. Daisy Mui Hung Kee |
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| Vol 7, No 1 (2024): January 2024 |
A Study of Marketing Strategies of Electric Vehicles (EV) |
Abstract
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Nurul Nurfazlieqal Binti Mazlan, Nurul Izzati Ain Binti Armi, Nurul Shafiqah Aida Binti Ahmad Jais, Nurul Nadhirah Binti Mohamad Gani, Vanshika Jain, Vandna Poonia, Rayhan Rayhan |
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