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Vol 7, No 3 (2024): September 2024 Analyzing the Impact of Coffee Company’s Marketing Campaigns and Brand Awareness on Consumer Purchase Intention Abstract  PDF
Gadi Dung Paul, Chaleeda A/P Perak Kerof, Ang Hui Xin, Andek Farzana Binti Andek Mohd Yasin, Chen Jingrui, Akanksha Chauhan, Ng Hee Song
 
Vol 7, No 1 (2024): January 2024 The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices Abstract  PDF
Nur Fatin Nabilah Binti Azaini Imran, Nur Firyal Binti Noor Effendee, Nur Hazwani Husna Binti Mohd Faris, Nur Irdina Safi Binti Mohd Puad, Nitin Nitin, Vanshika Verma, Kumar Mayur, Hui Ling Lim, Wei Chien Ng, Meenu Baliyan, Daisy Mui Hung Kee
 
Vol 6, No 3 (2023): September 2023 Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia Abstract  PDF
Dr. Kavita Singh, Joe Fen Tan, Syaza Afiqah Binti Abdullah, Hui Mei Tan, Zhiwen Tan, Nurafikatul Fauziah, Sakshi Sharma, Dr. Daisy Mui Hung Kee
 
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