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Vol 9, No 2 (2024): August 2024 Factors Influencing the Income of Micro, Small, and Medium Enterprises (MSMEs) in Minahasa Regency Abstract  PDF
Alzefin YRM Sinolungan, Rahel Widiawati Kimbal
 
Vol 10, No 1 (2025): April 2025 Analyzing the Influence of Brand Ambassadors, Promotion, and Viral Marketing on Purchase Decisions for a Snack Brand Abstract  PDF
Dwi Hari Laksana, Yuli Liestyana, Nursabilla Marbun
 
Vol 9, No 3 (2024): December 2024 The Effect of Shopping Lifestyle, Hedonic Shopping Motivation, and Sales Promotion on Impulsive Buying Among Gen Z Consumers on E-Commerce Abstract  PDF
Husnul Khatimah, Jamalludin Harahab, Vina Amanda, Devita Indriyani
 
Vol 6, No 3 (2021): December 2021 The Influence of Hedonistic Motives, Fashion Interest, and Positive Emotions on the Impulsive Buying of Fashion Products with Sales Promotion as Moderating Variables Abstract  PDF
Yekti Utami, Jasmine Azhari Findra Kendaga, Aris Kusumo Diantoro, Titik Kusmantini
 
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