The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

Padmalini Singh; K.S. Srinivasa Rao; Angela Yi Wen Chong; Daisy Mui Hung Kee; Adrianie Jinietia Jimmy; Aileen Chun Yueng Hong; Ashutosh Verma; Rudresh Pandey; Jia Yee Lim; Kumari Khushboo; Ranjith PV

doi:10.32535/apjme.v4i2.1066

The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

Padmalini Singh, K.S. Srinivasa Rao, Angela Yi Wen Chong, Daisy Mui Hung Kee, Adrianie Jinietia Jimmy, Aileen Chun Yueng Hong, Ashutosh Verma, Rudresh Pandey, Jia Yee Lim, Kumari Khushboo, Ranjith PV

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the companyâ€™s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.

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DOI: https://doi.org/10.32535/apjme.v4i2.1066

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