A Case Study of the Factors that Affect Consumer Behavior in IKEA

Liem Gai Sin; A.A. Gde Satia Utama; Shweta Pandey; Rudresh Pandey; Yalla Satya Sai Venkata Sri Harsha; Ajay Massand; Adinda Dessy Indriana Safitri; Ng Pui Yan; Daisy Mui Hung Kee; Wong Sin Yue; Phuan Mun Zhin; Yip Jia Hui

doi:10.32535/apjme.v4i2.1068

A Case Study of the Factors that Affect Consumer Behavior in IKEA

Liem Gai Sin, A.A. Gde Satia Utama, Shweta Pandey, Rudresh Pandey, Yalla Satya Sai Venkata Sri Harsha, Ajay Massand, Adinda Dessy Indriana Safitri, Ng Pui Yan, Daisy Mui Hung Kee, Wong Sin Yue, Phuan Mun Zhin, Yip Jia Hui

Abstract

Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumersâ€™ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. This study aims to examine the factors that affect consumer behavior in IKEA. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEAâ€™s customers. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. The questionnaires were distributed to 250 respondents who use IKEA products. The Likert scale will be used to measure a person's perception and attitude or opinion. The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has uniqueness over IKEA and cannot be compared with other retailers.

Full Text:

PDF

References

about.ikea.com. (n.d). IKEA culture and values. Retrieved online from https://about.ikea.com/en/about-us/ikea-culture-and-values.

Andreassen, T.W., & Lindestad, B. (1998). Customer loyalty and complex services. International Journal of Service Industry Management, 9(1), 7-23.

Arnold, J. A. (2002). Lessons learned from the world's best retailers. International Journal of Retail and Distribution Management, 30(11), 562-570.

Chu, V., Girdhar, A., & Sood, R. (2013, July 21). How IKEA adapted its strategies to expand and become profitable in China. Retrieved online from https://www.businesstoday.in/magazine/lbs-case-study/story/how-ikea-adapted-its-strategies-to-expand-in-china-132642-2013-07-06

Czinkota, M. R., & Ronkainen, I. A. (2004). International marketing. Chicago: Thomson/South-Western.

Etukudoh, B., Joe, E., & Joe, D. (2019). IKEA's challenges and opportunities in Asia. Authorea. Doi:10.22541/au.155595497.79027133

Frue, K. (2018, September 19). PESTLE analysis of IKEA. Retrieved from https://pestleanalysis.com/pestle-analysis-of-ikea/

Gehrt, K. C., & Yan, R. N. (2004). Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping. International Journal of Retail & Distribution Management, 32(1), 5-18.

IKEA Foundation. (2020). A better everyday life. Retrieved online from https://ikeafoundation.org/about/

Isaksson, R., & Suljanovic, M. (2006). The IKEA experience: A case study on how different factors in the retail environment affect customer experience. Retrieved online from https://www.diva-portal.org/smash/get/diva2:1032639/FULLTEXT01.pdf.

Kibe, G., & SondÃ©n Karestrand, L. (2019). Convenient consumption in a platform economy: A qualitative study on service convenience and community platforms [Published Masterâ€™s Thesis]. Sweden: Lund University. Retrieved online from https://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=8989371&fileOId=8989375

pwc.com. (n.d). Corporate income tax - A global analysis. Retrieved online from https://www.pwc.com/gx/en/paying-taxes/pdf/pwc-corporate-income-tax-report.pdf

Wulff, E., Kee, D. M. H., Halttunen, E., Kara, H., & Pakarinen, N. (2019). An analysis on how Samsung can improve their environmental work by adding new ecological transportation method of goods. Asia Pasific Journal of Management and Education, 2(3), 55-66.

DOI: https://doi.org/10.32535/apjme.v4i2.1068

Refbacks

There are currently no refbacks.

Copyright (c) 2021 Liem Gai Sin, A.A. Gde Satia Utama, Shweta Pandey, Rudresh Pandey, Yalla Satya Sai Venkata Sri Harsha, Ajay Massand, Adinda Dessy Indriana Safitri, Ng Pui Yan, Daisy Mui Hung Kee, Wong Sin Yue, Phuan Mun Zhin, Yip Jia Hui