Case Study on Market Mix Strategies of Toyota Motor Corporation
Abstract
Toyota is the world's market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Toyota is also a market leader in hydrogen fuel-cell vehicles. Cumulative global sales of Toyota and Lexus hybrid passenger car models achieved the 10 million milestones in January 2017. Its Prius family is the world's top selling hybrid nameplate with over 6 million units sold worldwide as of January 2017.
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PDFDOI: https://doi.org/10.32535/apjme.v2i3.630
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Asia Pacific Journal of Management and Education (APJME)
ISSN 2655-2035 (Online)
DOI Prefix: 10.32535 by CrossRef
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Asia Pacific Journal of Management and Education (APJME) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .