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| Issue |
Title |
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| Vol 9, No 2 (2026): July 2026 |
The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee |
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Siti Nur ’Aqilah Nazari, Siti Nur Dini Mohamad Shahrim, Siti Nur Inasya Muhe, Siti Nurhidayah Rosle, Aditya Aditya, Daisy Mui Hung Kee |
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| Vol 9, No 1 (2026): March 2026 |
Click, Read, Buy: The Power of Online Reviews in Shaping Electronic Gadget Purchases on Shopee |
Abstract
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Kia Hui Gan, Xiao Toing Hoo, Shin Heng, MengTing Hong, Xuan Wei Hoo, Srivastava Shivi, Daisy Mui Hung Kee |
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| Vol 9, No 1 (2026): March 2026 |
Clicks to Cravings: The Role of E-Commerce Design and Sales Promotion in Buying Behavior on Shopee |
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Daisy Mui Hung Kee, Anis Natasya, Hui San Ang, Jia Qian Ang, Angeline An Qi Tan |
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