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Vol 9, No 2 (2026): July 2026 The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee Abstract  PDF
Siti Nur ’Aqilah Nazari, Siti Nur Dini Mohamad Shahrim, Siti Nur Inasya Muhe, Siti Nurhidayah Rosle, Aditya Aditya, Daisy Mui Hung Kee
 
Vol 9, No 1 (2026): March 2026 Click, Read, Buy: The Power of Online Reviews in Shaping Electronic Gadget Purchases on Shopee Abstract  PDF
Kia Hui Gan, Xiao Toing Hoo, Shin Heng, MengTing Hong, Xuan Wei Hoo, Srivastava Shivi, Daisy Mui Hung Kee
 
Vol 9, No 1 (2026): March 2026 Clicks to Cravings: The Role of E-Commerce Design and Sales Promotion in Buying Behavior on Shopee Abstract  PDF
Daisy Mui Hung Kee, Anis Natasya, Hui San Ang, Jia Qian Ang, Angeline An Qi Tan
 
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