Vol 9, No 1 (2026)

March 2026

Table of Contents

Articles

The Swipe to Spend Era: An Analysis of Technology Acceptance Factors Influencing TnG E-Wallet Usage in Daily Consumer Spending
Lyn Liq Ooi, Odebunmi Abayomi Tunde, Wai Ee Leong, Han Wen Leong, Ai Hua Lew, Jia Xin Leng, Tanishq Tanishq, Daisy Mui Hung Kee
PDF
1-18
Factors Influencing the Effectiveness of Online Learning Among University Students at Universiti Sains Malaysia
Kok Ban Teoh, Lian Xiang Wong, Pei Fang Wong, Shuang Er Wong, Ji Yan Wong, Priya Raj, Daisy Mui Hung Kee
19-38
Artificial Intelligence in HRM: Threat or Opportunity for Employee Engagement?
Ida Bagus Udayana Putra, Made Setini, Ida Bagus Nyoman Udayana, Mochamad Soelton, Olivia Imaculada do Rêgo Sarmento
PDF
39-56
The Impact of Macroeconomic Variables on Firm Value: The Moderating Role of Expected Credit Loss in the Indonesian Banking Sector
Ahalik Ahalik, Dinar Titah Sepdyandini
PDF
57-75
Consumer Behaviour towards QR Code Payments in Malaysia: The Case of Touch ’n Go e-Wallet
Kishan Singh Rathore, Yee Huei Lok, Ranjith PV, Gungun Chauhan, Chia Xin Yi, Chin Shao Xuan, Chiam Qian Hei, Chin Qian Hui, Anshika Agarwal, Abhijeet Krishnat Shinge, Daisy Mui Hung Kee
PDF
76-95
Factors Influencing University Students’ Consumption Behavior Towards McDonald’s: The Roles of Media Advertisement, Menu Innovation, and Brand Image
Yee Huei Lok, Guo Hao Eu, YuTong Ding, Tan Doann, Farah Aqilah Ibrahim, Reet Saxena, Mitali Khandelwal, Daisy Mui Hung Kee
PDF
96-111
Clicks to Cravings: The Role of E-Commerce Design and Sales Promotion in Buying Behavior on Shopee
Daisy Mui Hung Kee, Anis Natasya, Hui San Ang, Jia Qian Ang, Angeline An Qi Tan
PDF
112-127
The Impact of Hybrid Work Management on Employee Engagement among Knowledge Workers
Sheue Hui Lim, Yong Xiang Loh, ZiChen Liu, Kar Xi Loh, Kah Kei Loke, Aditi Dixit, Tanya Rai, Daisy Mui Hung Kee
PDF
128-142
Click, Read, Buy: The Power of Online Reviews in Shaping Electronic Gadget Purchases on Shopee
Kia Hui Gan, Xiao Toing Hoo, Shin Heng, MengTing Hong, Xuan Wei Hoo, Srivastava Shivi, Daisy Mui Hung Kee
PDF
143-160
Sustainability Marketing and Consumer Perception: A Case Study on Uniqlo Malaysia’s Green Transformation
Odebunmi Abayomi Tunde, Shweta Saxena, Nur Aleeya Binti Mohd Azhar, Nur Aishah Amaludin, Nur Aisyah Binti Manan, Nur Alia Asrina Binti Mohd Jefri, Aarti Chaudhary, Daisy Mui Hung Kee
PDF
161-175