| Issue | Title | |
| Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Business Idea for Starbucks: Organic Yerba Mate Beverages | Abstract PDF |
| Sourav Basak, Ranjith P.V, Preethi A. Prakash, Ghezlan Albesis, Majdi Anwar Quttainah, Sonia Shukla, Rudresh Pandey | ||
| Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Case GRAB | Abstract PDF |
| Afiqah Dania Ezzatul, Daisy Mui Hung Kee, Hämäläinen Tuovi, Nurul Aqilah Dewi Binti Roslan, Saussez Charlotte | ||
| Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Case Study on TGV Cinemas SDN BHD | Abstract PDF |
| Nur Dini Izzati Bt Sapian, Daisy Mui Hung Kee, Nurul Nadia Bt Abu Hassan, Nur Farah Izzah Bt Ahmad Faizh, Nadia Izzati Bt Miswan | ||
| Vol 8, No 2 (2025): June 2025 | Click with Care: Understanding Cybersecurity Awareness in Digital Financial Transactions in Malaysia | Abstract PDF |
| Daisy Mui Hung Kee, Hui Ni Lim, Boon Chuen Lim, Hui Yeng Lim, Shuet Enn Lim, Wei Yih Lim, A. J. Ali | ||
| Vol 8, No 2 (2025): June 2025 | Clicks to Connection: How Digital Marketing Drives Customer Loyalty in E-Commerce | Abstract PDF |
| Daisy Mui Hung Kee, A. J. Ali, Li Wen Ng, Ying Yee Ng, Nicholas Zhe Kai Tay, Noor Shatirah Binti Ahmad, Nor Elyana Nafisya Binti Khairul Anuar | ||
| Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) | Company Name: Secret Recipe | Abstract PDF |
| Thinnosha A/P Thambyraja, Daisy Mui Hung Kee, Patmapriya A/P Morali, Thaneshweri A/P Thangesvaren, Vejaydarssni A/P Pushpagaran, Abdulmohsen Alnassar | ||
| Vol 8, No 3 (2025): October 2025 | Consumer Boycotts and Their Impact on the Relationship Between Brand Awareness and Purchase Intentions | Abstract PDF |
| Achbar Adi Saputra, Dwi Nita Aryani, Azura Abdullah Effendi, Virly Assa Lunsa, Xu Congbo, Chew Kah Song, Syed Noor Izhar | ||
| Vol 8, No 1 (2025): February 2025 | Consumer-Driven Growth: Analyzing the Relationship Between Brand Loyalty and Consumer Behavior in the Ice Cream and Tea Industry | Abstract PDF |
| Gan Kia Hui, Lay Hong Tan, Qi Zhang, Jia Hui Zhang, Shu Kun Zhang, Ke Xian Zhao, Daisy Mui Hung Kee | ||
| Vol 5, No 2 (2022): June 2022 | Consumers’ Satisfaction Toward McDonald’s during Covid-19 Pandemic in Malaysia | Abstract PDF |
| Nur Ain Nabilah, Nur Alyaa Atiqah, Nur Alia Najwa, Nur Aliah Zulaika, Julia Kasih | ||
| Vol 5, No 1 (2022): February 2022 | Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria | Abstract PDF |
| Daisy Mui Hung Kee, Vinosha Rai A/P Veeraselvam, Vanishaa A/P Vayapuri, Ummie Aisyah, Tuan Amelin A'ishah, Ernestina Enakhifo, Friday Ogbu Edeh | ||
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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP)
ISSN 2685-8800 (Print) | ISSN 2654-7945 (Online)
DOI Prefix: 10.32535 by CrossRef
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International Journal of Tourism and Hospitality in Asia Pacific (IJTHAP) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .
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