Berylâ€™s Chocolate and Confectionery Sdn Bhd to Enter Malaysia Market

Suwannikda Thebpharith A/P Wan Di; Daisy Mui Hung Kee; Nurul Imaani Bt Mohd Noor Hashim; Syahirah Binti Azizan; Nur Izza Ain Binti Mohd Ezani; Nourah AlMousa

doi:10.32535/jcda.v2i2.520

Berylâ€™s Chocolate and Confectionery Sdn Bhd to Enter Malaysia Market

Suwannikda Thebpharith A/P Wan Di, Daisy Mui Hung Kee, Nurul Imaani Bt Mohd Noor Hashim, Syahirah Binti Azizan, Nur Izza Ain Binti Mohd Ezani, Nourah AlMousa

Abstract

Chocolate and confectionery food market is really competitive in Malaysia. This paper will elaborate ways how Berylâ€™s Chocolate and Confectionery Sdn Bhd to enter and introduce it product in local market. Berylâ€™s Chocolate is a brand name for high quality with affordable price overseas, especially Japan. But Berylâ€™s Chocolate is an unknown brand for local citizen.

Full Text:

PDF

References

Khye Lynn Yong (2017). 12 Malaysia Food Brands You Didn't Know Were Huge Overseas: access by: https://says.com/my/fun/local-food-brands-that-are-famousoverseas

Taupin Charlene.Strategic International Marketing Review Kit Kat.access by: https://www.academia.edu/10141703/Strategic_International_Marketing_Review_Kit _Kat

Peter Cohan. 6 Steps to Making Your New Product a Success.access by: https://www.inc.com/peter-cohan/6-steps-to-making-your-new-product-a-success.htm l

Guest Author. (2019). 7 Powerfully Effective Ways to Market a Productaccess by: https://www.wordstream.com/blog/ws/2017/04/06/how-to-market-a-product

Martin. (2015). Top 10 PR Techniques to Make Yours Product Famous.access by: https://www.cleverism.com/top-10-pr-techniques-make-product-famous/

Marleen Kertcher. (2015). 10 Simple Marketing Strategies to Promote your Product Offline access by: http://blog.vemono.com/10-simple-marketing-strategies-to-promote-your-productoffl ine

DOI: https://doi.org/10.32535/jcda.v2i2.520