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Vol 7, No 3 (2024): September 2024 Analyzing the Impact of Coffee Company’s Marketing Campaigns and Brand Awareness on Consumer Purchase Intention Abstract  PDF
Gadi Dung Paul, Chaleeda A/P Perak Kerof, Ang Hui Xin, Andek Farzana Binti Andek Mohd Yasin, Chen Jingrui, Akanksha Chauhan, Ng Hee Song
 
Vol 8, No 2 (2025): May 2025 Re`assessing ICT Adoption Among Malaysian SMEs: A Post-COVID-19 Thematic Literature Review Using TOE Framework Abstract  PDF
Kuan-Zheng Chiew, Jeffrey S. S. Cheah
 
Vol 6, No 2 (2023): May 2023 The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Abstract  PDF
Nur Ainin Sofiya, Nur Dini Syauqina, Nur Fadhilah, Nur Fatihah, Aaliya Alam, Adarsh Upadhyay
 
Vol 9, No 2 (2026): May 2026 Sustaining an Innovative Culture for Competitive Advantage: Strategic Recommendations for Shopee Abstract  PDF
Kok Ban Teoh, Changxiang Zou, Haokai Zou, Xixian Li, Tong Zhang, Aellysya Qistina Rizal Djunaidy, Daisy Mui Hung Kee
 
Vol 9, No 2 (2026): May 2026 The Impact of Workplace Stress on Employee Productivity: A Study at FamilyMart Malaysia Abstract  PDF
Oh Zi Jian, Nur Alia Natasya Binti Zulkifli, Nur Alia Syafiqah Binti Salim, Nur Aliah Safia Binti Zakie, Nur Alya Amani Binti Mohamad Zawawi, Harshita Gupta, Priyanshi Ramani, Daisy Mui Hung Kee
 
Vol 8, No 1 (2025): January 2025 The Factors That Influence Customer Satisfaction to Use Malaysia Airlines in Malaysia Abstract  PDF
Liem Gai Sin, Lok Yee Huei, Livia Loh Xin Yuu, Looi Kai Yi, Liu Qifeng, Liu Fanxi, Liu Xinyu, Manogna C V L, A. J. Ali, Daisy Mui Hung Kee
 
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