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Vol 6, No 2 (2023): May 2023 The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Abstract  PDF
Nur Ainin Sofiya, Nur Dini Syauqina, Nur Fadhilah, Nur Fatihah, Aaliya Alam, Adarsh Upadhyay
 
Vol 9, No 2 (2026): May 2026 Online Shopping Behavior: The Influence of Online Reviews on Consumer Purchasing Decisions Abstract  PDF
Daisy Mui Hung Kee, Subashini A/P Lourdusamy, Siti Wardah binti Noor Azman, Siti Nursriaini binti Abdullah, Siti Zakiyah binti Rofie
 
Vol 9, No 2 (2026): May 2026 Sustaining an Innovative Culture for Competitive Advantage: Strategic Recommendations for Shopee Abstract  PDF
Kok Ban Teoh, Changxiang Zou, Haokai Zou, Xixian Li, Tong Zhang, Aellysya Qistina Rizal Djunaidy, Daisy Mui Hung Kee
 
Vol 9, No 2 (2026): May 2026 The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee Abstract  PDF
Siti Nur ’Aqilah Nazari, Siti Nur Dini Mohamad Shahrim, Siti Nur Inasya Muhe, Siti Nurhidayah Rosle, Aditya Aditya, Daisy Mui Hung Kee
 
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