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Vol 8, No 1 (2025): March 2025 The Key Success Factors in Marketing Strategy: A Case Study of a Global Food and Beverage Company Abstract  PDF
Kia Hui Gan, Hui Ling Lim, Wem Ney Chung, Li Yan Chow, Hui Sin Chua, Zhengyang Dai, Wei Ting Diong, A.J Ali, Daisy Mui Hung Kee
 
Vol 7, No 2 (2024): July 2024 How Does Social Media Contribute to Improve Business Performance for Streaming Service? Abstract  PDF
Lay Hong Tan, Anurag Hazarika, Nur Farah Alyaa Ahmad Tamizi, Nur Arniesya Ahmad Nazri, Nur Athirah Mat Fuzi, Pranjal Saxena, Nur Farhana Mohd Affandi
 
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