Vol 8, No 1 (2025)

March 2025

Table of Contents

Articles

The Influence of Artificial Intelligence on Customer Retention in the Asian E-Commerce Market
Zi Jian Oh, Abayomi Tunde Odebunmi, Yun Ern Teoh, Wei Min Thoe, Yu Jing Toh, Yu Xuan Toh, Anees Janee Ali, Daisy Mui Hung Kee
PDF
1-17
Factors Influencing the Intention to Use E-Wallet Payment Among Millennials and Generation Z in Malaysia
Kia Hui Gan, Hui Ling Lim, Ke Shan Choo, Jes Yee Chong, Jing En Chong, Xin Yi Chong, Kai Wen Choong, A. J. Ali, Daisy Mui Hung Kee
PDF
18-41
Screen Time and University Students’ Life: Exploring the Impact of Smartphone Usage on Sleep Quality, Well-Being, Social Behavior, and Academic Performance
Daisy Mui Hung Kee, Bradley Batok Jim, Fikri Amir bin Mohd Razman, Danish Muqri bin Risby
PDF
42-58
Factors Influencing Consumer Satisfaction: An Analysis of Consumer Electronics
Odebunmi Abayomi Tunde, Oh Zi Jian, Tianyu Wen, Wong See Khee, Qiong Wu, Yuchun Wu, Yucong Xi, A. J. Ali, Daisy Mui Hung Kee
PDF
59-78
Money Matters: The Power of Financial Literacy on University Student Spending Decisions
Daisy Mui Hung Kee, See Thor Hong Xuan, Seow Hui Yi, Shahredzuan Bin Itnes, Shakty Sanjeetha Varma A/p Saseetharan, Dehao Shu
PDF
79-94
The Key Success Factors in Marketing Strategy: A Case Study of a Global Food and Beverage Company
Kia Hui Gan, Hui Ling Lim, Wem Ney Chung, Li Yan Chow, Hui Sin Chua, Zhengyang Dai, Wei Ting Diong, A.J Ali, Daisy Mui Hung Kee
PDF
95-118
Prediction of Employee Well-Being Through Organizational Justice in the Hospitality Work Environment
Friday Ogbu Edeh, Dayo Benedict Olanipekun, Muhamad Mundu Mustafa, Blessing Friday Edeh, Christine Ainebyoona, Desmond Oben Neji, Derrick Ssekajugo, Lilian Asinai, Aisha Najjuma, Kibuuka Muhammad
PDF
119-135
SWOT Analysis as a Strategy for Enhancing Nursing Officer Performance Through Leadership, Rewards, and Facilities
Albert Muna, Usman Rianse, Samdin Samdin, Adius Kusnan, Nur Juliana
PDF
136-152
The Readiness to Implement the University Social Responsibility: A Case Study at a Private Indonesian University
Jessica Angel Priscillia, Jurica Lucyanda, Anggita Putri, Sarah Novita Asa
PDF
153-170
Traffic Card Media with Jigsaw Method: Improving Knowledge, Attitude, and Sanitation Hygiene for Stunting Prevention
Nur Juliana, Wa Ode Megasari, Rasniah Sarumi, Elna Sari, Wahidah Rohmawati, Muhammad Ihsan Tamsri
PDF
171-187