Vol 8, No 1 (2025)

March 2025

Table of Contents

Articles

Traffic Card Media with Jigsaw Method: Improving Knowledge, Attitude, and Sanitation Hygiene for Stunting Prevention
Nur Juliana, Wa Ode Megasari, Rasniah Sarumi, Elna Sari, Wahidah Rohmawati, Muhammad Ihsan Tamsri
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1-16
The Readiness to Implement the University Social Responsibility: A Case Study at Bakrie University
Jessica Angel Priscillia, Jurica Lucyanda, Anggita Putri, Sarah Novita Asa
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17-34
SWOT Analysis as a Strategy for Enhancing Nursing Officer Performance Through Leadership, Rewards, and Facilities
Albert Muna, Usman Rianse, Samdin Samdin, Adius Kusnan, Nur Juliana
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35-51
Prediction of Employee Well-Being Through Organizational Justice in the Hospitality Work Environment
Friday Ogbu Edeh, Dayo Benedict Olanipekun, Muhamad Mundu Mustafa, Blessing Friday Edeh, Christine Ainebyoona, Desmond Oben Neji, Derrick Ssekajugo, Lilian Asinai, Aisha Najjuma, Kibuuka Muhammad
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52-68
Factors Influencing the Intention to Use E-Wallet Payment Among Millennials and Generation Z: A Case Study of Touch 'n Go in Malaysia
Kia Hui Gan, Hui Ling Lim, Ke Shan Choo, Jes Yee Chong, Jing En Chong, Xin Yi Chong, Kai Wen Choong, A. J. Ali, Daisy Mui Hung Kee
PDF
69-92
Screen Time and University Student Life: Exploring The Impact of Smartphone Usage on Sleep Quality, Well-Being, Social Behavior and Academic Performance
Daisy Mui Hung Kee, Bradley Batok Jim, Fikri Amir bin Mohd Razman, Danish Muqri bin Risby
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93-109
The Key Success Factors in Marketing Strategy: A Case Study of Nestlé
Kia Hui Gan, Hui Ling Lim, Wem Ney Chung, Li Yan Chow, Hui Sin Chua, Zhengyang Dai, Wei Ting Diong, A.J Ali, Daisy Mui Hung Kee
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110-133
Money Matters: The Power of Financial Literacy on University Student Spending Decisions
Daisy Mui Hung Kee, See Thor Hong Xuan, Seow Hui Yi, Shahredzuan Bin Itnes, Shakty Sanjeetha Varma A/p Saseetharan, Dehao Shu
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134-149
Factors Influencing Consumer Satisfaction: A Study of Huawei Gadgets
Odebunmi Abayomi Tunde, Oh Zi Jian, Tianyu Wen, Wong See Khee, Qiong Wu, Yuchun Wu, Yucong Xi, A. J. Ali, Daisy Mui Hung Kee
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150-169
Influence of Artificial Intelligence on Customer Retention Rates: A study of Lazada in the Asia Market
Zi Jian Oh, Abayomi Tunde Odebunmi, Yun Ern Teoh, Wei Min Thoe, Yu Jing Toh, Yu Xuan Toh, Anees Janee Ali, Daisy Mui Hung Kee
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170-186