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Vol 7, No 3 (2024): November 2024 Factors Influencing Consumer Loyalty: A Study in the Tech Industry Abstract  PDF
Gan Kia Hui, Haslindar Ibrahim, Lee Sze Jie, Lee Xin Wen, Li Guowei, Li Baochen, Firanda Leiliya Putri, Fito Firman Syah, Somya Gupta
 
Vol 8, No 3 (2025): November 2025 Social Influence and Student Choices: Exploring Online Word-of-Mouth, Brand Trust, and Purchase Intentions in Malaysia Abstract  PDF
Daisy Mui Hung Kee, Christina Yeoh Zi Yi, Chow Wan Ting, Dakshayani A/P Jaganathan, Dong Kaiyuan
 
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