Next-Gen Workforce Meets AI: Navigating Career Paths in a Tech-Driven World
Abstract
Artificial Intelligence (AI) is rapidly transforming the global world of work, raising important questions about how younger generations perceive its impact on their future careers. This study investigates the perceptions of Generation Y (Gen Y) and Generation Z (Gen Z) university students toward AI and its influence on employment opportunities. A quantitative survey was conducted with 150 respondents from universities in China and Malaysia, focusing on two key variables: AI awareness and perceptions of employment prospects. The results reveal that both cohorts generally demonstrate positive levels of awareness and optimistic attitudes toward AI. Notably, students’ attitudes were found to play a more significant role than awareness in shaping their views regarding AI’s potential effects on their future career opportunities. These findings underscore the importance of higher education institutions in enhancing AI literacy, cultivating adaptive mindsets, and integrating technology-oriented curricula to prepare students for the demands of an AI-driven labor market. By fostering proactive and confident engagement with emerging technologies, universities can empower future professionals to navigate challenges and leverage opportunities in the evolving digital economy.
Keywords
Full Text:
PDFReferences
Anderson, J., & Rainie, L. (2018, December 10). Artificial intelligence and the future of humans. Pew Research Center. https://www.pewresearch.org/internet/2018/12/10/artificial-intelligence-and-the-future-of-humans/
Attewell, S. (2023, August). How will generative AI affect students and employment? Luminate. https://luminate.prospects.ac.uk/how-will-generative-ai-affect-students-and-employment
Baek, C., Tate, T., & Warschauer, M. (2024). “ChatGPT seems too good to be true”: College students’ use and perceptions of generative AI. Computers and Education: Artificial Intelligence, 7, 100294. https://doi.org/10.1016/j.caeai.2024.100294
Bessen, J. (2018). AI and jobs: The role of demand. National Bureau of Economic Research. https://doi.org/10.3386/w24235
Cann, O. (2018, September). Machines will do more tasks than humans by 2025 but robot revolution will still create 58 million net new jobs in next five years. World Economic Forum. https://www.weforum.org/press/2018/09/machines-will-do-more-tasks-than-humans-by-2025-but-robot-revolution-will-still-create-58-million-net-new-jobs-in-next-five-years/
Chris, E., Frank, E., & Sheriffdeeen, K. (2024). Generative AI in education: Bridging the gap between traditional methods and future innovations. ResearchGate. https://www.researchgate.net/publication/387326079_GENERATIVE_AI_IN_EDUCATION_BRIDGING_THE_GAP_BETWEEN_TRADITIONAL_METHODS_AND_FUTURE_INNOVATIONS
Cocchiarella, C. (2019, January 30). Technological innovation and the future of work: Synopsis of ‘The Second Machine Age’. Mindful Technics. https://mindfultechnics.com/technological-innovation-future-work-second-machine-age
Farrell, R. (2023). The impact of AI on job roles, workforce, and employment: What you need to know. Innopharma Education. https://www.innopharmaeducation.com/blog/the-impact-of-ai-on-job-roles-workforce-and-employment-what-you-need-to-know
IBM Education. (2023). The benefits of AI in healthcare. IBM. https://www.ibm.com/think/insights/ai-healthcare-benefits
Kee, D. M. H. (2024). Enhancing industry-academia collaboration for innovation in the era of Industry 4.0. In N. Joshi, F. Malik, C. Gulati, & A. Dubey (Eds.), Fostering industry-academia partnerships for innovation-driven trade (pp. 1–16). IGI Global. https://doi.org/10.4018/979-8-3693-3096-8.ch001
Kee, D. M. H., Anwar, A., Gwee, S. L., & Ijaz, M. F. (2023a). Impact of acquisition of digital skills on perceived employability of youth: Mediating role of course quality. Information, 14(1), 42. https://doi.org/10.3390/info14010042
Kee, D. M. H., Anwar, A., Shern, L. Y., & Gwee, S. L. (2023b). Course quality and perceived employability of Malaysian youth: The mediating role of course effectiveness and satisfaction. Education and Information Technologies, 28, 13805–13822. https://doi.org/10.1007/s10639-023-11737-1
Kharroubi, S. A., Tannir, I., Hassan, H., & Ballout, R. (2024). Knowledge, attitude, and practices toward artificial intelligence among university students in Lebanon. Education Sciences, 14(8), 863. https://doi.org/10.3390/educsci14080863
Koay, L. K., Sanderan, P., Pong, H. L., Poon, Z. Y., Marimuthu, S., Gisca, A. P., Gupta, M., Saxena, M., & Kee, D. M. H. (2023). AI-assisted food ordering and delivery management system for KFC: Insights from Malaysia, Indonesia and India. Journal of The Community Development in Asia, 6(3), 331–345. https://doi.org/10.32535/jcda.v6i3.2540
Krey, M. (2016, December 19). Amazon go with shoppers, but fear loss of cashiers jobs: Poll. Investor’s Business Daily. https://www.investors.com/news/technology/amazon-go-a-go-with-shoppers-but-fear-loss-of-cashiers-jobs-poll/
Lim, S. H., Koay, L. K., Teoh, K. B., & Kee, D. M. (2024). Bridging theory and practice: Implementing work-based learning in Malaysian higher learning institutions. In N. Joshi, F. Malik, C. Gulati, & A. Dubey (Eds.), Fostering industry-academia partnerships for innovation-driven trade (pp. 147–161). IGI Global. https://doi.org/10.4018/979-8-3693-3096-8.ch011
May, K. (2024, May 13). What is artificial intelligence? NASA. https://www.nasa.gov/what-is-artificial-intelligence/
McKinsey & Company. (2023, November 13). AI adoption advances but foundational barriers remain. McKinsey & Company. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/ai-adoption-advances-but-foundational-barriers-remain
Microsoft. (2020). Global skills initiative: Empowering people with digital skills. Microsoft. https://news.microsoft.com/skills
Msjag. (2025, March 25). AI replacing jobs in 2025: Why burnout is the first warning sign of mass layoffs. Medium. https://medium.com/@msjag416/ai-replacing-jobs-in-2025-why-burnout-is-the-first-warning-sign-of-mass-layoffs-ed1d773bf649
OECD. (2019). Artificial intelligence in society. OECD Publishing. https://doi.org/10.1787/eedfee77-en
Oh, Z. J., Odebunmi, A. T., Tu, G. Y., Teoh, Y. E., Thoe, W. M., Toh, Y. J., … Kee, D. M. H. (2025). The influence of artificial intelligence on customer retention in the Asian e-commerce market. Asia Pacific Journal of Management and Education, 8(1), 1–17. https://doi.org/10.32535/apjme.v8i1.3865
Onyeze, C. N., Chukwuma, O. V., & EgujiEde, T. (2023). Impact of artificial intelligence on the future of work and the labor market. ICPA Journal of Business Administration and Economics, 1(1).
ProcureCon. (2024). McDonald’s is using AI and data to optimize its supply chain. ProcureCon Supply Chain 2024. https://procureconsupplychain.wbresearch.com/blog/mcdonalds-ai-data-optimize-supply-chain
Shen, Y., & Zhang, X. (2024). The impact of artificial intelligence on employment: The role of virtual agglomeration. Humanities and Social Sciences Communications, 11(1), 1–14. https://doi.org/10.1057/s41599-024-02647-9
Shopee. (2025). Seller education hub. https://seller.shopee.com.my/edu/article/23880/what-is-shop-ai-assistant
Thomson, S. R., Pickard-Jones, B. A., Baines, S., & Otermans, P. C. J. (2024). The impact of AI on education and careers: What do students think? Frontiers in Artificial Intelligence, 7. https://doi.org/10.3389/frai.2024.1457299
World Economic Forum. (2020, October). The future of jobs report 2020. https://www.weforum.org/reports/the-future-of-jobs-report-2020
Yu, X., Xu, S., & Ashton, M. (2023). Antecedents and outcomes of artificial intelligence adoption and application in the workplace: The socio-technical system theory perspective. Information Technology & People, 36(1), 454–474. https://doi.org/10.1108/ITP-04-2021-0254
Zawacki-Richter, O., Marín, V. I., Bond, M., & Gouverneur, F. (2019). Systematic review of research on artificial intelligence applications in higher education – Where are the educators? International Journal of Educational Technology in Higher Education, 16(1), 1–27. https://doi.org/10.1186/s41239-019-0171-0
Zhang, D., & Clark, J. (2022, March 16). The 2022 AI index: Industrialization of AI and mounting ethical concerns. Stanford HAI. https://hai.stanford.edu/news/2022-ai-index-industrialization-ai-and-mounting-ethical-concerns
Zhang, X., & Zhou, Y. (2025). Human-AI collaboration: Paradigm shifts in technology-mediated design. Art Sciences, 2(2), 1–8. https://doi.org/10.70267/as202502020108
Zirar, A., Ali, S. I., & Islam, N. (2023). Worker and workplace artificial intelligence (AI) coexistence: Emerging themes and research agenda. Technovation, 124, 102747. https://doi.org/10.1016/j.technovation.2023.102747
DOI: https://doi.org/10.32535/jcda.v8i3.4159
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Kia Hui Gan, Lim Hui Ling, Liem Gai Sin, Sushmita A/P Kannan, Song Ruicen, Sun Danning, Sun Zexuan, Daisy Mui Hung Kee

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Journal of The Community Development in Asia (JCDA)
ISSN 2685-8819 (Print) | ISSN 2654-7279 (Online)
DOI Prefix: 10.32535 by CrossRef
Published by AIBPM Publisher
JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia
Email: journal.jcda@gmail.com
Phone: +62 341 366222
Website: https://aibpmpublisher.com/
Governed by
Association of International Business and Professional Management
Email: admin@aibpm.org
Website: https://www.aibpm.org/
Licensing Information
Journal of The Community Development in Asia (JCDA) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .