The Key Success Factor: A Study of Honda Motor

Alvesterlee M Muniandy; Daisy Mui Hung Kee; Saiful Izwan; Muhammad Imran; Al-Amin Al-Amin; Sumit Kumar; Shagun Singh

doi:10.32535/jcda.v3i2.812

The Key Success Factor: A Study of Honda Motor

Alvesterlee M Muniandy, Daisy Mui Hung Kee, Saiful Izwan, Muhammad Imran, Al-Amin Al-Amin, Sumit Kumar, Shagun Singh

Abstract

This paper is to study how Honda Motor Company drives the organization towards success to improve their competitiveness with the best performance by its management. Honda is a production company founded by Soichiro Honda in 1946. Initially, it was known as "Honda Engineering Research" in Hamamatsu, Japan, and two years later the company changed to Honda Motor Company. Honda Motor focuses on its mission and vision that lead the advancement of mobility and provide comfort and convenience to people. Honda Motor is a leading manufacturer of motorcycles and a major producer of automobiles for the world market. Honda produces variety of model that meets customerâ€™s preferences and satisfaction. Honda has always been very enthusiastic in innovating technology and challenging boundaries of mobility advancement. Honda Motor provides high quality service center-Honda Authorized Service Centers, where the tools, expertise and parts are tailored for every Honda. Honda promotes its products through mass media such as advertising, article, magazines, website, social media, billboards. The paper presents the key success factors of Honda and concludes with some recommendation.

Full Text:

PDF

References

Adair, J. (2010). Leadership for innovation: a way to organize team power and harvest concepts. Human Resource Management International Digest, 18(6). Aguinis, H., & Henle, C. A. (2003). The search for universals in cross-cultural organizational behavior. Organizational Behavior: A Management Challenge, 355. Andersen, S., & Zale, D. (2017). Honda Dream and it will happen. In Industry Genius (pp. 104-128). Routledge. Badhon, M. (2019). Analysis on Market and Business Strategy of Honda, DHS Motors Limited. Brudney, J. L., & England, R. E. (1983). Toward a definition of the coproduction concept. Public administration review, 59-65 Casadesus-Masanell, R., & Heilbron, J. (2016). Decision-Making by Precedent and the Founding of American Honda (1948-1974). Harvard Business School Strategy Unit Working Paper, (17-016) Chen, F., & Kodono, Y. (2012, November). SWOT analysis and 5 competitive forces of Chery automobile company. In The sixth International Conference on Soft Computing and Intelligent Systems, and The 13th International Symposium on Advanced Intelligence Systems (pp. 1959-1962). Child, J. (1972). Organizational structure, environment and performance: The role of strategic choice. sociology, 6(1), 1-22. Dykstra, M. (2019). Taisu Zhang, The Law and Economics of Confucianism, Cambridge: Cambridge University Press, 2017. Pp. 319. $116.00 hardcover (ISBN 9781107141117). Law and History Review, 37(4), 968-971. Fattal, A. (2019). Albert Fattal-SCCUR (F19) Technology and Society-Research Thesis (Artificial Intelligent Agents in Autonomous Vehicles [AVs]) Rev. 2. pdf. Jason A. Colquitt, Jeffery A. Lepine & Michael J. Wesson, Organizational Behavior: Improving Performance and Commitment in the Workplace, fifth edition. Kelly, J. R., & Barsade, S. G. (2001). Mood and emotions in small groups and work teams. Organizational behavior and human decision processes, 86(1), 99-130. Kwak, R. Y., Kwon, S. H., & Chun, C. Y. (2019). Interaction Evaluation of Maintenance Management Organization Affecting Satisfaction of Users in Helpdesk Service of Buildings. Journal of the Architectural Institute of Korea Structure & Construction, 35(4), 193-200. Setiawan, K. A., & Mujiati, N. W. (2017). Pengaruh Gaya Kepemimpinan Dan Kompensasi Terhadap Kinerja Karyawan platinum. Astra Honda Nusa Dua Kabupaten Badung. E-Jurnal Manajemen, 5(12). Sharma, E. (2017). AN ANALYTICAL STUDY OF INDIAN AUTOMOBILE INDUSTRY: activity STRESS AND LEADERSHIP designs. International Journal of data, Business and Management, 9(2), 244 Silva, A. (2016). What is leadership? Journal of Business Studies Quarterly, 8(1), 1. Ueno, M., Nagashima, M., Suzuki, M., & Hironobu, H. (2019). U.S. Patent No. 10,174,671. Washington, DC: U.S. Patent and Trademark Office. Yan, G., & Zhongxue, L. I. (2019, July). Global political economy of rare earths: changing positions of major market actors including China, European Union, Japan and United States. In IOP Conference Series: Earth and ecology (Vol. 295, No. 5, p. 052022). IOP Publishing.

DOI: https://doi.org/10.32535/jcda.v3i2.812