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Vol 6, No 3 (2023): September 2023 Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia Abstract  PDF
Jocelyne Lee, Sheue Hui Lim, Atiba Batul, Brahmmanand Sharma, Kavita Singh, Winnie Khor, Kamini Devi A/P Raveendran, Mei Ching Kong, Syrine Kooli, Samarth Pradhan, Daisy Mui Hung Kee
 
Vol 9, No 2 (2026): May 2026 Beyond Fast Food: The Social Appeal of McDonald’s Among Malaysian Youth Abstract  PDF
Daisy Mui Hung Kee, Dee Ning Tan, Boon Kiat Tan, Hui Qi Tan, Jia Xuan Tan
 
Vol 9, No 2 (2026): May 2026 The Double-Edged Sword of Influencer Marketing: Insights from Skincare and Makeup Brands Abstract  PDF
Oh Zi Jian, Nur Batrisyia Mohd Yussri, Nur Dhia Batrisyia Rohisam, Nur Awatif Yusra, Nur Ariana Shaffrina Mohd Shahrir, Yashika Bhardwaj, Muhammad Hussain Siraj Ud Din, Daisy Mui Hung Kee
 
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