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Vol 6, No 3 (2023): September 2023 Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia Abstract  PDF
Dr. Kavita Singh, Joe Fen Tan, Syaza Afiqah Binti Abdullah, Hui Mei Tan, Zhiwen Tan, Nurafikatul Fauziah, Sakshi Sharma, Dr. Daisy Mui Hung Kee
 
Vol 9, No 1 (2026): January 2026 Post-COVID Consumer Behavior Shifts in the Online Food Delivery Service Sector in Malaysia Abstract  PDF
Teow Boon Keong, Yee Jing Foo, Meenu Baliyan, Yip Chi Fong, Yeap Yong Ying, Yap Si Ning, Vaishnavi V, Ye Zuo Tai, Daisy Mui Hung Kee
 
Vol 7, No 1 (2024): January 2024 A Study of Marketing Strategies of Electric Vehicles (EV) Abstract  PDF
Nurul Nurfazlieqal Binti Mazlan, Nurul Izzati Ain Binti Armi, Nurul Shafiqah Aida Binti Ahmad Jais, Nurul Nadhirah Binti Mohamad Gani, Vanshika Jain, Vandna Poonia, Rayhan Rayhan
 
Vol 9, No 2 (2026): May 2026 The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee Abstract  PDF
Siti Nur ’Aqilah Nazari, Siti Nur Dini Mohamad Shahrim, Siti Nur Inasya Muhe, Siti Nurhidayah Rosle, Aditya Aditya, Daisy Mui Hung Kee
 
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