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Vol 7, No 3 (2024): September 2024 Analyzing the Impact of Coffee Company’s Marketing Campaigns and Brand Awareness on Consumer Purchase Intention Abstract  PDF
Gadi Dung Paul, Chaleeda A/P Perak Kerof, Ang Hui Xin, Andek Farzana Binti Andek Mohd Yasin, Chen Jingrui, Akanksha Chauhan, Ng Hee Song
 
Vol 9, No 2 (2026): May 2026 The Double-Edged Sword of Influencer Marketing: Insights from Skincare and Makeup Brands Abstract  PDF
Oh Zi Jian, Nur Batrisyia Mohd Yussri, Nur Dhia Batrisyia Rohisam, Nur Awatif Yusra, Nur Ariana Shaffrina Mohd Shahrir, Yashika Bhardwaj, Muhammad Hussain Siraj Ud Din, Daisy Mui Hung Kee
 
Vol 7, No 1 (2024): January 2024 A Study of Marketing Strategies of Electric Vehicles (EV) Abstract  PDF
Nurul Nurfazlieqal Binti Mazlan, Nurul Izzati Ain Binti Armi, Nurul Shafiqah Aida Binti Ahmad Jais, Nurul Nadhirah Binti Mohamad Gani, Vanshika Jain, Vandna Poonia, Rayhan Rayhan
 
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