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Vol 8, No 2 (2025): July 2025 How Social Media Marketing and Brand Image Shape College Decision-Making Through Perceived Value Abstract  PDF
Ella Manisa Br Karo, Syahputra Syahputra, Putu Nina Madiawati
 
Vol 8, No 2 (2025): July 2025 Consumer Activism and Its Consequences: Analyzing the Impact of Boycotts on Brand Reputation and Loyalty in Malaysia Abstract  PDF
Anees Jane Ali, Ainul Mohsein Binti Abdul Mohsin, Muhammad Muhaimin Afif bin Muhsin, Muhammad Ilham Bin Mohamad Nizam, Muhammad Shamim Bin Azirul Rahman, Muhammad Shamsul Hakimy Bin Mohd Saidin, Naginesne A/P Ganesan, Daisy Mui Hung Kee
 
Vol 7, No 1 (2024): March 2024 An Empirical Study of The Factors Affecting University Students’ Satisfaction Towards Foodpanda Mobile Application Abstract  PDF
Hala Najwan Sabeh, Chanda Gulati, Praveen Aronkar, Jia Yun Lim, Qian Yee Liew, Lun Hau Lim, See Ai Lim, Daffa Abiyyu Achmad, Sony Tomar, Muskan Jain, Daisy Mui Hung Kee
 
Vol 7, No 3 (2024): November 2024 Factors Influencing Consumer Loyalty: A Study in the Tech Industry Abstract  PDF
Gan Kia Hui, Haslindar Ibrahim, Lee Sze Jie, Lee Xin Wen, Li Guowei, Li Baochen, Firanda Leiliya Putri, Fito Firman Syah, Somya Gupta
 
Vol 7, No 3 (2024): November 2024 The Mediating Role of the TPB in the Relationship Between Entrepreneurship Education and Entrepreneurial Intention Among Indonesian Undergraduate Students Abstract  PDF
Novika Candra Astuti, Ismail Solihin
 
Vol 7, No 2 (2024): July 2024 Assessing the Influence of Practical Training on Perceived Employability Among Public University Students in Malaysia Abstract  PDF
Rosmelisa Yusof, Siby James, Jia Qi Ng, Naazhim Bin Roslan, Shu Luan Ng, Niwasini A/P Sathiaselan, Sharim Qureshi, Daisy Mui Hung Kee
 
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