Search


 
Issue Title
 
Vol 8, No 3 (2025): November 2025 The Role of Artificial Intelligence as a Mediator: Previous Psychological Factors and Purchase Intention Abstract  PDF
Niswatul Faizah, Kunti Sunaryo, Abdul Ghofar
 
Vol 7, No 3 (2024): November 2024 The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account Abstract  PDF
Luthpiyah Juliandara, Ali Nur Hakiki, Kurniawati Mulyanti, Evi Mafriningsianti
 
Vol 7, No 1 (2024): March 2024 Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Abstract  PDF
Heru Tri Sutiono, Aruna Kintamani Hayumurti, Tugiyo Tugiyo, Sri Harjanti
 
Vol 9, No 1 (2026): March 2026 Click, Read, Buy: The Power of Online Reviews in Shaping Electronic Gadget Purchases on Shopee Abstract  PDF
Kia Hui Gan, Xiao Toing Hoo, Shin Heng, MengTing Hong, Xuan Wei Hoo, Srivastava Shivi, Daisy Mui Hung Kee
 
1 - 4 of 4 Items

Search tips:

  • Search terms are case-insensitive
  • Common words are ignored
  • By default only articles containing all terms in the query are returned (i.e., AND is implied)
  • Combine multiple words with OR to find articles containing either term; e.g., education OR research
  • Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
  • Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
  • Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
  • Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"