A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic

Dwi Nita Aryani, Rajesh Kumar Nair, Dana Xing Yue Hoo, Daisy Kee Mui Hung, Deborah Hong Ru Lim, Dharaniya A/P Ravi Chandran, Wei Ping Chew, Amey Desai

Abstract


This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.

Keywords


Consumer Behaviour, COVID-19 Pandemic, Online Shopping, Preference, Traditional Shopping

Full Text:

PDF

References


Agyapong, H. A. (2018). Exploring the influential factors of online purchase intention in Finland (Thesis). University of Applied Sciences, Vaasa.

Anwar, A., Waqas, A., Zain, H. M., & Kee, D. M. H. (2020). Impact of music and colour on customers' emotional states: An experimental study of online store. Asian Journal of Business Research, 10(1), 104-125.

Assaf, A. G., Josiassen, A., Mattila, A. S., & Cvelbar, L. K. (2015). Does advertising spending improve sales performance? International Journal of Hospitality Management, 48, 161-166.

Barvin, M. S. (2014). A comparative study on customer satisfaction towards online shopping and traditional shopping with special reference to Tirunelveli District. International Journal of Economics, Commerce and Research, 4(1), 1-6.

Bhalerao, J. V., & Gujar, R. V. (2019). Impacting factors for online shopping: A literature review. International Journal of Innovative Science and Research Technology, 4(1), 444-448.

Erpurini, W. (2021). E-Commerce used analysis with SWOT method in online shop Shopee. Paper presented at The 1st International Conference on Regional Economic and Development.

Gul, R. (2014). The relationship between reputation, customer satisfaction, trust, and loyalty. Journal of Public Administration and Governance, 4(3), 368-387.

Hashem, T. N. (2020). Examining the influence of COVID 19 pandemic in changing customers’ orientation towards e-shopping. Modern Applied Science, 14(8), 59-76.

Isswani, M., & Chaturvedi, D. (2019). Research on online market vs offline market. Paper presented at National Conference on Emerging Trends In Engineering Technology and Management.

Jigyasha, D., & Japneet, K. (2017). A study on consumer preference towards online shopping and traditional shopping. South Asian Journal of Marketing & Management Research, 7(4), 5-13.

Koch, J., Frommeyer, B., & Schewe, G. (2020). Online shopping motives during the COVID-19 pandemic—lessons from the crisis. Sustainability (Switzerland), 12(24), 1-20.

Kailash, B. S. (2020). Expectations and perceptions towards online shopping – A study of online shoppers in select cities of Gujarat (Doctoral Thesis). Gujarat Technological University, Ahmedabad.

Kushwah, S. V., & Singh, A. (2019). From traditional shopping to online shopping: A study of the paradigm shift in consumer behaviour. Journal of General Management Research, 6(1), 1-13.

Lim, H. J. & Dubinsky, A. J. (2004). Consumers’ perceptions of e-shopping characteristics: An expectancy-value approach. The Journal of Services Marketing, 18(6), 500-513.

Moon, J., Choe, Y., & Song, H. (2021). Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic. International Journal of Environmental Research and Public Health, 18(4), 1-17.

Pitts, S. B. J., Ng, S. W., Blitstein, J. L., Gustafson, A., Kelley, C. J., Pandya, S., & Weismiller, H. (2020). Perceived advantages and disadvantages of online grocery shopping among special supplemental nutrition program for women, infants, and children (WIC) participants in Eastern North Carolina. Current Developments in Nutrition, 4(5), 1-7. doi: 10.1093/cdn/nzaa076.

Rahman, M. A., Islam, M. A., Esha, B. H., Sultana, N., & Chakravorty, S. (2018). Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh. Cogent Business & Management, 5(1), 1-22.

Saprikis, V., Chouliara, M., & Vlachopoulou, M. (2010). Perceptions towards online shopping: Analyzing the Greek University students’ attitude. Communications of the IBIMA, 10, Article 854516. doi: 10.5171/2010.854516.

Sarkar, R., & Das, S. (2017). Online shopping vs offline shopping: A comparative study. International Journal of Scientific Research in Science and Technology, 3(1), 424-431.

Sayyida, S., Hartini, S., Gunawan, S., & Husin, S. N. (2021). The Impact of the Covid-19 pandemic on retail consumer behavior. APTISI Transactions on Management, 5(1), 79-88.

Setiawan, R., Rani, K., Cavaliere, L. P. L., Ngo, T. H., Halder, S., Raisal, I., Mishra, R., & Rajest, S. S. (2020). References for shopping online versus in stores: What do customers prefer and how do offline retailers cope with it? Productivity Management, 25(1S), 874-898

Sharma, A. (2017, December 20). Online vs offline - Is the consumer buying behaviour ready for transformation. Retrieved May 14 2021 from https://retail.economictimes.indiatimes.com/re-tales/online-vs-offline-is-the-consumer-buying-behaviour-ready-for-transformation/2763

Silpa, K. S., Rajasree, P., & Balasubramanian, D. (2016). A study on peoples' perceptions towards online shopping. Bonfring International Journal of Industrial Engineering and Management Science, 6, 93-95.

Sivanesan, R., Monisha, C., Babisha, P. V., & Abisha, S. A. (2017). Comparative study on factors influencing online and offline shopping (With special reference to Kanyakumari District of Tamil Nadu). International Journal of Research in Management & Business Studies, 4(3), 26-34.

Sunitha, C. K., & Gnanadhas, E. (2014). Online shopping - An overview. B-Digest, 6, 16-22.

Suthamathi, D., & Jeeva, S. (2020). Online shopping vs offline shopping customer preference in Salem District. International Journal of Scientific & Technology Research, 9(2), 5394-5398.

Tham, K. W., Dastane, O., Johari, Z., & Ismail, N. (2019). Perceived risk factors affecting consumers’ online shopping behaviour. Journal of Asian Finance, Economics and Business, 6(4), 245-256.

Tinambunan, I. D. (2019). Comparative analysis of Shopee and Lazada web service: Study on Shopee and Lazada users in Jakarta City. International Research Journal of Advanced Engineering and Science, 4(3), 385-388.

Vithya, L. (2017). The relationship between customer satisfaction and customer trust on customer loyalty. International Journal of Academic Research in Business and Social Sciences, 7(4), 450-465.

Warrier, U., Singh, P., Chuah, W. J., Kee, D. M. H., Goi, Z. Y., Tan, W. J., Tan, Y. L., Gopika, S. B., Nair, S., Nair, R. K., Lokhande, S. D., & Ganatra, V. (2021). Factors that lead Amazon.com to a successful online shopping platform. International Journal of Tourism and Hospitality in Asia Pasific, 4(1), 1-17.

Widianti, A., & Sabar, M. (2019). The influences of product quality, service quality and price perception on coal customer satisfaction of PT Sriwijaya Bara Priharum. International Journal of Innovative Science and Research Technology, 4(12), 365-372.




DOI: https://doi.org/10.32535/ijabim.v6i2.1170

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Dwi Nita Aryani, Rajesh Kumar Nair, Dana Xing Yue Hoo, Daisy Kee Mui Hung, Deborah Hong Ru Lim, Dharaniya A/P Ravi Chandran, Wei Ping Chew, Amey Desai

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Flag Counter

Published by: 

AIBPM Publisher

Editorial Office:

JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone: +62 341 366222
Email: journal.ijabim@gmail.com
Website: http://ejournal.aibpmjournals.com/index.php/IJABIM

Supported by: Association of International Business & Professional Management 

If you are interested to get the journal subscription you can contact us at admin@aibpm.org.

ISSN 2614-7432 (Print)
ISSN 2621-2862 (Online)

DOI: Prefix 10.32535 by CrossREF

International Journal of Applied Business and International Management (IJABIM) INDEXED:

    

    

     

In Process

   

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.