The Ranking of Starbucks in The Eyes Of The Public And Its Competitiveness in The Industry

Liem Gai Sin, Haslindar Ibrahim, Noor Fareen Abdul Rahim, Meenu Baliyan, Farah Irdina Binti Mohd Fauzi, Fatin Natasya Binti Shamsuddin, Xin Yi Fa, Gan Li Shan, Shourya Rastogi, Nupur Tayal, Shivansh Sangal, Vikrant Chaudhary, Daisy Mui Hung Kee

Abstract


Starbucks Corporation is a coffee brand with a very long history. It is the world's largest coffeehouse chain. With the development of the age, people have shown a lot of demand for drinks that can help refresh and have shown their great demand for refreshing drinks in their busy daily life. The main purpose of this study research is to discuss and explore the influence of Starbucks on the public, and test how the public will choose between Starbucks and other coffee brands. For research purposes, an online survey will be distributed to a designated number of people in Malaysia and India for data collection. Data will be analyzed using the Statistical Package for the Social Sciences (SPSS). The result of this study would be useful to obtain accurate data to show the public's choice trend among coffee brands. Thus, confirming our prediction and estimation of the Starbucks brand

Keywords


Coffee Brand; Influence; Public Choice; Starbucks; Survey

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References


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DOI: https://doi.org/10.32535/ijabim.v9i1.2978

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