A case study on Rural Marketing Strategies of MNCs using 6E framework in India and Indonesia
Abstract
This case study is an attempt to study the strategies used by the companies to reach the rural population and arrive at a framework used by the companies in India and Indonesia. The information is collected from the secondary sources to compile and analyze the strategies of leading MNCs to increasing their share in the emerging economies.
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DOI: https://doi.org/10.32535/ijabim.v4i1.378
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International Journal of Applied Business and International Management (IJABIM)
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