Semiotic Advertising by International Firms: A Comparative Study of Premium Smart Phone Brands in China, South Korea and USA
Abstract
Keywords
Full Text:
PDFReferences
Amatulli, C., Pino, G., Iodice, M., &Cascio, R. (2016). Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis. International Journal of Business and Management, 11(9), 265. Anand, S. (2014). Challenges in Cross Cultural Marketing Communication-Effective Approach Using Semiotic Lens. Global Journal of Finance and Management, 6(9), 875-886. Berger, A. A. (2015). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications. Callier, P. (2014). Class as a semiotic resource in consumer advertising: Markedness, heteroglossia, and commodity temporalities. Discourse & Society, 25(5), 581-599. Danesi, M. (2017). Understanding media semiotics. Bloomsbury Publishing. Di Giovanni, J., Levchenko, A. A., & Zhang, J. (2014). The global welfare impact of China: trade integration and technological change. American Economic Journal: Macroeconomics, 6(3), 153183. Evans, M. (2016). Semiotics for Brandsâ€the Next Generation? Research World, 2016(59), 4246. Freire, N. A. (2014). When luxury advertising adds the identitary values of luxury: A semiotic analysis. Journal of Business Research, 67(12), 2666-2675. Jin, D. Y., & Yoon, K. (2016). The social mediascape of transnational Korean pop culture: Hallyu 2.0 as spreadable media practice. New media & society, 18(7), 1277-1292. Johnson, J. P. (2013). Targeted advertising and advertising avoidance. The RAND Journal of Economics, 44(1), 128-144. Kim, K. S. (2015). Advertising Contents based on Semiotic Methodology. Journal of the Korea Convergence Society, 6(6), 87-93.
Michelson, K., & Alvarez Valencia, J. A. (2016). Study Abroad: Tourism or education? A multimodal social semiotic analysis of institutional discourses of a promotional website. Discourse & Communication, 10(3), 235-256. Minowa, Y., & Belk, R. W. (2017). Ad hoc Japonisme: how national identity rhetorics work in Japanese advertising. Consumption Markets & Culture, 20(4), 329-349. Mohanty, P., &Ratneshwar, S. (2015). Did you get it? Factors influencing subjective comprehension of visual metaphors in advertising. Journal of Advertising, 44(3), 232-242. Oswald, L. R., & Oswald, L. (2015). Creating value: the theory and practice of marketing semiotics research. Oxford University Press, USA. Patel, N. C., &Bhutiani, S. R. (2017). A Semiotic Approach Through Print Advertisements. Global Observations of the Influence of Culture on Consumer Buying Behavior, 146. Radford, L. (2010). Algebraic thinking from a cultural semiotic perspective. Research in Mathematics Education, 12(1), 1-19. Sifaki, E., &Papadopoulou, M. (2015). Advertising modern art: a semiotic analysis of posters used to communicate about the Turner Prize award. Visual Communication, 14(4), 457-484. Smith, J. A. (Ed.). (2015). Qualitative psychology: A practical guide to research methods. Sage. SolÃk, M. (2014). Semiotic approach to analysis of advertising. European Journal of Science and Theology, 10(1), 207-217. Wenzhong, H., & Grove, C. (2010). Encountering the Chinese: A modern country, an ancient culture. Nicholas Brealey Publishing.
DOI: https://doi.org/10.32535/ijabim.v4i1.381
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Elizabeth Adaobi Oputa, Fakhrorazi bin Ahmad

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
International Journal of Applied Business and International Management (IJABIM)
ISSN 2614-7432 (Print) | ISSN 2621-2862 (Online)
DOI Prefix: 10.32535 by CrossRef
Published by AIBPM Publisher
JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia
Email: journal.ijabim@gmail.com
Phone: +62 341 366222
Website: https://aibpmpublisher.com/
Governed by
Association of International Business and Professional Management
Email: admin@aibpm.org
Website: https://www.aibpm.org/
Licensing Information
The International Journal of Applied Business and International Management (IJABIM) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .