Consumption of Plastic and Sustainability Efforts of Nike towards Green Environment

Mukesh Singh Almiya, Daisy Mui Hung Kee, Muhammad Zaki Bin Haron, Muhammad Izham Bin Nasharudin, Muhammad Muaz Bin Mohd Nasruddin, Muhammad Ezzat Wafiy Bin Mohd Johari

Abstract


Over the recent year, the consumption of plastic in all sorts of organization has been rising to an alarming rate, especially as people now use plastic to wrap material, carrying goods in supermarket or even while drinking (straw). Additionally, plastic is also highly used in packaging and manufacturing industries, especially for furniture, electronic casing and more. Nike itself has a part to play to reduce the rate in order to sustain a safe rate of plastic consumption. Plastic consumption is highly inequitable, with extremely high and wasteful levels in some countries contrasting with vanishingly small consumption levels in others. It is undeniable that people have to start reducing their consumption levels in order to achieve a low overall demand.

Keywords


Plastic, sustainability, environment, waste, industries, consumption

Full Text:

PDF

References


Fisk, P. (2017). People, planet, profit: how to embrace sustainability for innovation and business growth. London: Kogan Page.

Uffelen, C. van. (2019). Fine fabric: delicate materials for architecture and interior design. Berlin: Braun.

Nike. (2019). Corporate responsibility report, Fy 2018. Beaverton, OR.

Jeremy Konner. (2017). The Majestic Plastic Bag—A Mockumentary. Partizan and DDB Los Angeles.

Dent, A., & Sherr, L. H. (2016). Product design. New York: Thames & Hudson.

Conrad, C. A., & Thompson, M. (2016). The new brand spirit: how communicating sustainability builds brands, reputations and profits. Farnham, Surrey: Gower.

Fletcher, K., & Tham, M. (2016). Routledge handbook of sustainability and fashion. London: Routledge.

Skjerven, A., & Reitan, J. B. (2017). Design for a sustainable culture: perspectives, practices and education. Abingdon, Oxon: Routledge.

Brower, C., Mallory, R., & Ohlman, Z. (2018). Experimental eco->design: architecture / fashion / product. Crans-PreÌ€s-CeÌligny: Roto Vision.

The Sustainability Professional, On the record with Sarah Severn, Global Director, Corporate Responsibility Horizons at Nike, Inc. (2018). Sustainability: The Journal of Record, 1(4), 229–232. doi: 10.1089/sus.2008.9951




DOI: https://doi.org/10.32535/ijabim.v5i1.768

Refbacks

  • There are currently no refbacks.




Copyright (c) 2020 Mukesh Singh Almiya, Daisy Mui Hung Kee, Muhammad Zaki Bin Haron, Muhammad Izham Bin Nasharudin, Muhammad Muaz Bin Mohd Nasruddin, Muhammad Ezzat Wafiy Bin Mohd Johari

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

International Journal of Applied Business and International Management (IJABIM)

ISSN 2614-7432 (Print) | ISSN 2621-2862 (Online)

DOI Prefix: 10.32535 by CrossRef

Published by AIBPM Publisher

JL. Kahuripan No. 9, Hotel Sahid Montana, Malang, Indonesia

Email: journal.ijabim@gmail.com

Phone: +62 341 366222

Website: https://aibpmpublisher.com/

Governed by

Association of International Business and Professional Management

Email: admin@aibpm.org

Website: https://www.aibpm.org/

Indexed by

SINTA Garuda Google Scholar Dimensions ASEAN Citation Index

Visitor Statistics

Flag Counter

Web Analytics

View IJABIM Stats

Follow Us: