The Analysis of the Influence of Green Supply Chain Management and Low-Cost Strategies on Environmental Performance

Shafira Alya Endyanti; Titik Kusmantini; Tri Wahyuningsih

doi:10.32535/ijabim.v6i1.959

The Analysis of the Influence of Green Supply Chain Management and Low-Cost Strategies on Environmental Performance

Shafira Alya Endyanti, Titik Kusmantini, Tri Wahyuningsih

Abstract

This study aims to analyze the effect of green supply chain management and low-cost strategies on environmental performance. This study used a descriptive quantitative methodology. It surveyed 78 KWTs (Women's Farmers Group) in Sewon Regency, Bantul. The sampling technique was simple random sampling. The results indicate that green supply chain management has a positive effect on environmental performance, and the low-cost strategy has a positive effect on environmental performance.

Keywords

Green Supply Chain Management, Low Cost Strategy

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DOI: https://doi.org/10.32535/ijabim.v6i1.959