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Vol 8, No 2 (2025): July 2025 Consumer Activism and Its Consequences: Analyzing the Impact of Boycotts on Brand Reputation and Loyalty in Malaysia Abstract  PDF
Anees Jane Ali, Ainul Mohsein Binti Abdul Mohsin, Muhammad Muhaimin Afif bin Muhsin, Muhammad Ilham Bin Mohamad Nizam, Muhammad Shamim Bin Azirul Rahman, Muhammad Shamsul Hakimy Bin Mohd Saidin, Naginesne A/P Ganesan, Daisy Mui Hung Kee
 
Vol 8, No 1 (2025): March 2025 Factors Influencing Consumer Satisfaction: An Analysis of Consumer Electronics Abstract  PDF
Odebunmi Abayomi Tunde, Oh Zi Jian, Tianyu Wen, Wong See Khee, Qiong Wu, Yuchun Wu, Yucong Xi, A. J. Ali, Daisy Mui Hung Kee
 
Vol 7, No 3 (2024): November 2024 Factors Influencing Consumer Loyalty: A Study in the Tech Industry Abstract  PDF
Gan Kia Hui, Haslindar Ibrahim, Lee Sze Jie, Lee Xin Wen, Li Guowei, Li Baochen, Firanda Leiliya Putri, Fito Firman Syah, Somya Gupta
 
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